The Coronavirus pandemic sneaked up on us and then began to impact every facet of the global economy. Most people and businesses were left shell shocked, many are near the verge of collapse, most have to seriously re-think how to approach the new normal. Only very few benefited. With the pandemic still raging and the question of a second wave looming large what steps should businesses take next? Can we reimagine our organizations, their place in this new reality and the way we communicate to our customers and the market as a whole?
The simple answer is yes, of course, we can and here some ideas to get you thinking.
Never let a good crisis go to waste
Many of us have heard this Winston Churchill quote or the “In confusion there is profit” quote quite a few times recently and there is a lot of truth to it. The important thing is to act and to use this time to push forward. Like in Martial Arts, an MMA or Boxing match one of the fundamental principles is movement. This is not a time to freeze and we have had enough time to reflect. It is now time to experiment, implement, test, possibly fail, get up, dust ourselves off, course correct and test again. Yes, these are uncertain times but in reality, times are always uncertain and it is through the simple but very powerful principle of moving, acting and learning that we create the momentum that will lead to valuable lessons and successes. This will turn uncertainty into (some)certainty.
We all know this famous Bruce Lee quote: Empty your mind, be formless, shapeless — like water. Now you put water in a cup, it becomes the cup; You put water into a bottle it becomes the bottle; You put it in a teapot it becomes the teapot. Now water can flow or it can crash. Be water, my friend.
So, what might Bruce Lee have done? How would he have applied this to business? I translate this metaphor as; Adapt and be flexible. Prototype to test new products and services or routes to market. Start with flexible platforms like your website, Search and Social. Test new communications ideas, new landing pages, new ad groups and creative ad copy ideas. Try the power of Social and develop flexible digital strategies. When things are broken then it's ok to break things. This is the time to be open and experiment. Be fluid and flexible.
The warrior spirit
Remember that the greatest stories in human history involve great struggle. Everything worthwhile in life requires hard work and often struggle. Muhammad Ali lost everything after refusing to fight in the Vietnam War, he was seen by many as a draft dodger and spent 43 months in boxing exile. After 7 years, many wins and some losses Ali finally became the heavyweight world champion again in the famous “rumble in the jungle” fight where he knocked out Forman in the 8th round, making him one of the greatest boxers in history. Nelson Mandela spent 27 years in prison for his belief that we are all created equal. He eventually became the first black President of South Africa and Steve Jobs got fired from Apple, the company that he founded. He went to become one of the greatest entrepreneurs in history. There are many of these examples and they get talked about a lot because they show us that through determination, focus and a warrior spirit we can overcome extreme adversity.
I have had more than my fair share of ups and downs in life and I have learned a great deal about being down and getting up again. It is also why my business philosophy is so closely linked to my passion for martial arts and its philosophy. Martial Arts has saved me and it has gotten me through the toughest times of my life. Many of us do not find it easy to open up about these subjects but it is nice to hear that others understand what you are going through.
There is much uncertainty. Much is changing and the pace of change is accelerating. Many of the companies that were around 20 years ago are gone. Many new businesses have taken root and some of the new guard are now the titans of industry with incredible market caps. Many more will undoubtedly come and go. Change has always been the only constant what is new is the pace at which change is taking place. Even the industrial revolution moved at a snail’s pace compared to the rate of change today.
My company, Propaganda Solutions has been founded to help companies keep pace with this change.
Born in the shifting landscape of the digital world Propaganda Solutions has created online ways of working, tools and approaches for digital business transformation, digital marketing transformation, technology development and creative services to help our clients duck, weave and counter so they emerge victoriously.
We love to chat so why not Book a short Meet & Greet to tell us about your journey and see how we can support your business today: