Service:Digital marketing
Industry:Office Rent
Goal: Grabbing the interest of potential tenants
Wire
and bond
digital marketing campaigns
These are two buildings located in Mitte (the heart of Berlin) just meters away from the famous Checkpoint Charlie. The properties are quite unique because of the central location, history of the buildings and outstanding architectural styles. Wire and Bond are well-connected in a multi-faceted area full of high-end shops, cafes, hotels, restaurants and cultural landmarks. Wire's facade is a replica of Farnese Palace in Rome designed by Michelangelo and Bond features a multicolored facade and stepped roof lines.
How did we do it?
Challenge:
The market intensity poses a major challenge as there are numerous properties competing for attention on digital platforms. Standing out and grabbing the interest of potential tenants requires a strong and well-rounded digital marketing strategy. This involves utilizing various channels like SEO, content marketing, and social media advertising effectively.
Another challenge is accurately portraying the property and its features. To attract prospective tenants, it's crucial to provide high-quality photos, virtual tours, and detailed descriptions that showcase the space and its amenities clearly.
how did we solve it:
In order to tackle the challenges encountered by commercial real estate businesses when marketing their available office spaces on digital platforms, we developed an all-encompassing and diversified digital marketing strategy. Our approach encompassed the following key elements, resulting in effective differentiation and the generation of high-quality leads:
Prioritizing High-Quality Visuals: We recognized the crucial role of captivating visuals in accurately showcasing the property and its unique features. By investing in top-notch photography and immersive virtual tours, we provided prospective tenants with a clear and enticing depiction of the available spaces and their amenities. This approach not only increased the quantity of leads but also attracted individuals who were genuinely interested in the property.
Strategic Search Engine Optimization (SEO): We focused on optimizing website content, meta tags, and images to align with relevant keywords. This proactive SEO strategy significantly improved the property's visibility in search engine rankings. As a result, we attracted a greater number of qualified leads actively searching for office spaces, thus enhancing the overall effectiveness of our marketing efforts.
Leveraging Social Media Platforms: We harnessed the power of popular social media channels such as LinkedIn, Facebook, and Instagram to expand our reach and engage with a wider audience. By consistently sharing updates and creating targeted advertisements, we enhanced brand exposure and successfully drove relevant traffic to the property's website. This increased visibility and engagement led to a higher number of potential tenants exploring the available office spaces.
Harnessing the Potential of Paid Search: Through a strategic and focused keyword strategy, we optimized our paid search campaigns. By carefully selecting relevant keywords and crafting compelling ad copies, we precisely targeted our messaging to reach highly qualified prospects actively seeking office spaces. Additionally, we utilized retargeting techniques to further engage with individuals who had previously expressed interest, thereby increasing the likelihood of successful conversion.
What did we get from it?
Google and FB Ads
Increased lead calls, tour requests and brochure downloads
Reduced CPC by over 40%
Delivered 89% of ads on top positions
100% coverage of the target audience in FB
Attracting more than 4000 visitors per month to the site
Customer engagement rate on the site 98.22%