Service:Digital marketing
Industry:Real Estate
Goal:Increased lead calls, tour requests and brochure downloads
City Campus
Creating ads campaigns
City Campus is a commercial office complex in Berlin, developed by a multinational real estate firm. This project is one of the biggest and best-equipped in the city, with convenient amenities such as restaurants, gyms, and other services to make everyday life easier for tenants. The campus is looking to fill its vast spaces and invites businesses to discover all it has to offer.
How did we do it?
Challenge:
Creating ads campaigns for a real estate company can be a challenge.
It is important to create ads that will not only draw in potential tenants, but will also capture their attention and foster a sense of trust
Ads must be tailored to the needs of potential tenants, addressing their concerns about budget, location, amenities, and other factors Important for a successful tenancy and it needs to convey the message as soon as the ad is served
Ads should also showcase the unique benefits that City Campus provides and be visually appealing and engaging
Ads need to be promoted across multiple platforms in order to reach the widest possible audience while remaining cost effective, due to the competitive nature of the real estate market
how did we solve it:
With the objective of promoting our client's services and driving more leads, we took over the entire process, right from strategy, design, copywriting to activation across various digital platforms.. We made sure that every detail was perfect and all content met the highest standards, capable of generating interest in our client's services.
We carried out each step of the process with meticulous care, from ideation to successful launch of the product - ensuring it was up to par with our high standards. Activities included Email, SMM management on Instagram, Facebook, and LinkedIn. Google Search & Display Ads and Meta Ad campaigns tailored specifically to the unique aspects of our clients business.
Plus, our comprehensive analytics settings let us track the performance of these campaigns in real-time, allowing us to make changes quickly, supported by our AI tools.
How did we do it?
Improved brand visibility on Google and social networks
Increased its visibility
Attracted new customers
Provided presence in the first place in Google when searching for the proposed service
What did we get from it?
2000+ potential customers per month to the site
Reduced CPC by over 35%
100% coverage of the target audience in FB
Gives 20-30 conversions per month - a very good result for real estate
87% of displays ads on top positions
Increased lead calls, tour requests and brochure downloads
Customer engagement rate on the site 72%