Business need
Build or rebuild a website
Define the job, scope and operating model before turning a redesign into a dependable digital product.
The situation / 01
What may be happening now.
The current website is no longer helping people understand, choose or act, but the organisation does not yet have a credible shared scope for the replacement.
Diagnosis / 02
Recognise the pattern before prescribing work.
Common symptoms
- Stakeholders describe the website job differently
- Content and journey decisions are deferred into design
- Technology is chosen before operating requirements are clear
- SEO, tracking and accessibility are treated as launch checks
Commercial consequences
- Budgets and timelines are based on incompatible assumptions
- The new site risks reproducing the old structural problems
- Launch creates a platform without clear ownership or improvement evidence
Desired outcomes / 03
What should be different.
- A shared definition of the website job
- Clear journeys, content and technical scope
- A tested build with measurement and ownership in place
Capability sequence / 04
The likely mix of work.
This is a useful starting sequence, not a pre-written prescription. Diagnosis determines the final scope.
- 01
Strategy and consulting
A defensible direction, sequenced priorities and an operating plan that connects commercial intent to practical marketing decisions.
- 02
Websites, UX and development
A useful digital experience with clear journeys, a credible technical scope and an operating foundation the organisation can maintain.
- 03
E-commerce growth
A connected commerce operation that turns platform, acquisition, conversion, fulfilment, retention and reporting into one commercial system.
- 04
Data, analytics and marketing technology
A connected evidence and technology layer people can trust, with less manual friction and a clear route from performance signals to action.
- 05
Social media and community
A recognisable social presence with clear channel roles, a sustainable content rhythm and useful feedback from the people the brand wants to reach.
Fit questions / 05
Questions that sharpen the brief.
- 01 What must the website enable that it cannot today?
- 02 Who owns decisions, content and operation?
- 03 Which systems and integrations are genuinely required?
- 04 What does a successful launch change for users and the business?
Related work / Proof
Work you can inspect.
Norwegian Health / Health and wellness
A Shopify platform built for products, subscriptions and operations.
Norwegian Health needed more than attractive pages: the German store had to support a growing supplement range, subscriptions and the systems behind every order.
View case study
L&L Pharma / o’scense / Health and wellness
Two digital front doors, built for two different audiences.
L&L Pharma needed a professional WordPress presence for healthcare partners and a separate consumer storefront for o’scense, with each site doing a clearly different job.
View case study
Kivema LLC / Consumer goods
A responsive storefront that keeps a complex portfolio coherent.
Kivema’s Shopify frontend had to carry several product worlds, languages and market needs without turning each launch into another standalone website.
View case study
MenFit / Health and wellness
Shopware development focused on the parts blocking conversion.
MenFit did not need a cosmetic rebuild. It needed targeted technical work on product routes, checkout behaviour and the Shopware components carrying paid traffic.
View case studyStarting points
Begin with a bounded piece of work.
These routes are useful when the first step is already clear. Final scope follows the stated inputs and eligibility.
Website Discovery Sprint
Turn business, user, content and technical needs into a credible website scope.
Standard Conversion Tracking Setup
Define and implement a bounded conversion-tracking foundation for agreed priority actions.
Technical SEO Audit
Prioritise the technical issues that constrain crawlability, indexation and organic performance.
Landing Page Design and Build
Design and build one focused landing experience around a defined audience and action.
Your brief / 01
Bring us the context. We will structure the next step.
You do not need to select the right combination yourself. A senior team member will review the need and confirm the most useful way to begin.