Business need
Grow e-commerce revenue
Improve acquisition, product storytelling, conversion and retention as one commercial system.
The situation / 01
What may be happening now.
The store can transact, but acquisition, merchandising, product content, conversion and repeat value are not working as one growth system.
Diagnosis / 02
Recognise the pattern before prescribing work.
Common symptoms
- Media growth is limited by weak creative or landing experience
- Product stories are inconsistent across shop and advertising
- Conversion issues are discussed without reliable evidence
- Retention activity is disconnected from acquisition and customer value
Commercial consequences
- Revenue growth requires disproportionate media spend
- Margin and customer value are hard to read
- Teams optimise separate channels while the customer experiences one journey
Desired outcomes / 03
What should be different.
- A prioritised commerce growth model
- Connected media, creative and on-site journeys
- Reliable conversion and retention measurement
Capability sequence / 04
The likely mix of work.
This is a useful starting sequence, not a pre-written prescription. Diagnosis determines the final scope.
- 01
Performance marketing
One performance system in which budget, channel roles, creative and landing experiences improve against qualified demand, revenue and ROI.
- 02
Brand, creative and content
A recognisable creative system that can carry one clear idea across the formats, channels and moments that matter.
- 03
Websites, UX and development
A useful digital experience with clear journeys, a credible technical scope and an operating foundation the organisation can maintain.
- 04
Data, analytics and marketing technology
A connected evidence and technology layer people can trust, with less manual friction and a clear route from performance signals to action.
- 05
CRM, retention and automation
A lifecycle system that gives each communication a role, connects customer signals to action and remains manageable by the team.
Fit questions / 05
Questions that sharpen the brief.
- 01 Where does profitable growth currently come from?
- 02 Which products, markets and customer groups matter most?
- 03 Can margin, acquisition and repeat value be read together?
- 04 What can the current commerce platform and team support?
Related work / Proof
Work you can inspect.
Norwegian Health / Health and wellness
A complete German healthcare commerce operation.
Norwegian Health needed a German e-commerce system spanning Shopify, subscriptions, Monta fulfilment, Pathway invoices, DATEV handoffs and Amazon rather than a storefront in isolation.
View case study
L&L Pharma / o’scense / Health and wellness
A Shopify shop connected from payment to credit note.
The o’scense launch required a mobile-first Shopify shop and the operating route behind it: stock, payments, Monta fulfilment, Pathway invoices, returns and credits.
View case study
Kivema LLC / Consumer goods
One Shopify and Amazon operation across three markets.
Kivema needed commerce across Germany, the United States and Israel, with different currencies, product ranges and marketplace requirements managed as one operating system.
View case study
MenFit / Health and wellness
A Shopware purchase journey rebuilt around confidence and continuity.
MenFit’s sensitive category, product combinations and offer structure created friction between campaign promise, product choice and checkout.
View case studyStarting points
Begin with a bounded piece of work.
These routes are useful when the first step is already clear. Final scope follows the stated inputs and eligibility.
Paid Media Account Audit
Review account structure, investment logic, tracking, creative inputs and decision cadence.
Google Ads Campaign Launch + 30-Day Optimisation
Plan, build and launch a defined Google Ads campaign, then improve it through its first 30 days.
Meta Ads Campaign Launch + 30-Day Optimisation
Plan, build and launch a defined Meta Ads campaign, then improve it through its first 30 days.
Performance Ad Creative Pack
Turn one performance brief into a structured batch of concepts and platform-ready variants.
Campaign Creative Sprint
Develop a campaign territory and the priority assets needed to test it in market.
Reporting Dashboard Starter
Create a decision-led starter dashboard around agreed sources and definitions.
Your brief / 01
Bring us the context. We will structure the next step.
You do not need to select the right combination yourself. A senior team member will review the need and confirm the most useful way to begin.