Independent agency / Berlin + London / working globally
Senior responsibility. Specialist depth.
Propaganda Solutions builds the team around the job. One experienced person remains accountable, specialists own defined parts, and decisions stay connected across strategy, creative, media, technology and data.
Point of view / 01
Good marketing should be easier to understand, commission and improve.
Too many agency relationships hide responsibility behind process, roles and unclear scope. We make the job, the decisions and the boundaries visible before more complexity is introduced.
The aim is not to make expertise simplistic. It is to organise experienced thinking, specialist delivery and useful technology so more organisations can access it.
Operating model / 02
The team follows the work. Not the other way round.
A small accountable core holds context and decisions together. Specialists join the delivery team according to the actual need, not a fixed utilisation model.
- 01
Senior ownership
One experienced person remains responsible for context, decisions, quality and the next step.
- 02
Specialists by need
Strategy, creative, media, technology and data are assembled in the combination the job actually requires.
- 03
Connected delivery
Channel, creative, journey and measurement decisions are not treated as disconnected handovers.
- 04
Visible boundaries
Scope, inputs, dependencies, evidence and open decisions remain clear to both sides.
Accountability / 03
One clear accountable person. No black box.
Clients should know who holds a decision, what Propaganda owns, and where an input or approval is needed. That clarity applies to a bounded package as much as a larger programme.
- A named accountable owner
- A visible scope with inputs and dependencies
- Work and evidence that can be inspected
- A clear handover or next decision point
Team model / 04
A core team with a wider specialist network.
Based in Berlin and London, Propaganda Solutions works globally, connecting client leadership with specialist delivery roles. People join each engagement according to the responsibility the work actually needs.
Senior leadership
Commercial context, priorities, decisions and overall accountability.
Client and delivery
Planning, communication, dependencies, reviews and dependable progress.
Strategy and performance
Market, channel, investment and optimisation decisions.
Creative and design
Brand systems, campaign ideas, copy, content, UX and visual delivery.
Frontend and experience
Responsive interfaces, accessibility, performance and quality.
Backend and operations
Integrations, data flows, security, infrastructure and dependable operation.
Context / 05
Built for different organisations, markets and jobs.
- 2018
- Propaganda Solutions founded
- Berlin
- German base
- London
- United Kingdom base
- Global
- Work across markets and languages
History / 06
Wider access to good marketing work.
Propaganda Solutions was founded in 2018 around the belief that high-quality agency work should not be reserved for organisations with large network-agency budgets.
The agency has since combined human creativity, experienced decisions and technology. The next step is a clearer agency model in which work is easier to understand, brief, commission and later manage through one connected client environment.
Google reviews / 07
What clients value in the working relationship.
Three concise comments from our 5.0-rated Google profile. Every review can be inspected in full on Google.
“Efficient, professional and bang on time.”
Darragh Mulrooney / December 2020
“Great communication and super easy to get along with.”
Markos Malangos / April 2021
“Designed and developed my Shopify store.”
Paulina Troska / August 2024
Selected work / Proof
Inspect the model through real work.
The current case studies show connected creative, media, website, copy and performance responsibility. Results remain clearly pending until client approval.
Kivema LLC / Consumer goods
One Shopify and Amazon operation across three markets.
Kivema needed commerce across Germany, the United States and Israel, with different currencies, product ranges and marketplace requirements managed as one operating system.
View case study
Mister Size / Health and wellness
Meta growth connected to better landing routes and more creative range.
Mister Size needed Meta campaigns to scale attention without sending every click into the same generic destination or exhausting a narrow set of adverts.
View case study
MenFit / Health and wellness
Google and Meta rebuilt around a conversion that actually works.
MenFit’s media accounts were optimising against unreliable signals: Google was using a dead purchase goal while Meta and Shopware were not sharing a dependable end-to-end view.
View case study
Kipferl / Food and beverage
The first bite of Christmas, built as a full campaign system.
Kipferl needed a seasonal idea with enough emotional warmth and product appetite to work across gifting, individual treats and corporate hampers.
View case studyAbout / 08
Bring the job. We will assemble the right next step.
Begin with a short brief, or speak directly with the team when the right route is not yet clear.