Business need
Fix measurement and reporting
Restore trust in the evidence chain and make reporting answer real management questions.
The situation / 01
What may be happening now.
The organisation has analytics and reports, but people do not trust the numbers, agree on definitions or know what action the reporting should trigger.
Diagnosis / 02
Recognise the pattern before prescribing work.
Common symptoms
- Different tools report different versions of the same outcome
- Dashboards contain volume without decision context
- Tracking changes are undocumented or untested
- Consent, attribution and CRM definitions break the evidence chain
Commercial consequences
- Budget decisions become political rather than evidential
- Teams spend time reconciling reports instead of improving performance
- Experiments and channel comparisons rest on unstable definitions
Desired outcomes / 03
What should be different.
- Agreed definitions and data ownership
- A tested collection and reporting chain
- A review rhythm that connects evidence to decisions
Capability sequence / 04
The likely mix of work.
This is a useful starting sequence, not a pre-written prescription. Diagnosis determines the final scope.
- 01
Data, analytics and marketing technology
A connected evidence and technology layer people can trust, with less manual friction and a clear route from performance signals to action.
- 02
Social media and community
A recognisable social presence with clear channel roles, a sustainable content rhythm and useful feedback from the people the brand wants to reach.
- 03
CRM, retention and automation
A lifecycle system that gives each communication a role, connects customer signals to action and remains manageable by the team.
Fit questions / 05
Questions that sharpen the brief.
- 01 Which decisions must the measurement system support?
- 02 Where does trust first break today?
- 03 Which systems hold the authoritative outcome?
- 04 Who owns definitions, implementation and review?
Related work / Proof
Work you can inspect.
Norwegian Health / Health and wellness
Tracking that exposes where mobile revenue is lost.
Norwegian Health needed trustworthy measurement across Shopify, subscriptions and advertising platforms, with enough detail to distinguish a media problem from a journey problem.
View case study
L&L Pharma / o’scense / Health and wellness
Consent, commerce events and launch QA in one measurement plan.
Two websites and a connected order operation required a measurement setup that could distinguish professional-site interest from consumer commerce while respecting consent.
View case study
Kivema LLC / Consumer goods
A scoreboard connecting spend, sessions, orders and cost.
With Shopify, Amazon and multiple advertising markets, Kivema needed one measurement view that made commercial movement visible without flattening important channel differences.
View case study
MenFit / Health and wellness
A conversion signal repaired across Shopware, GA4 and media.
MenFit could not optimise confidently while purchase events, Google goals and Meta signals disagreed or failed across the funnel.
View case studyStarting points
Begin with a bounded piece of work.
These routes are useful when the first step is already clear. Final scope follows the stated inputs and eligibility.
Measurement Health Check
Find where definitions, tracking or reporting break trust before rebuilding the system.
Standard Conversion Tracking Setup
Define and implement a bounded conversion-tracking foundation for agreed priority actions.
Reporting Dashboard Starter
Create a decision-led starter dashboard around agreed sources and definitions.
Your brief / 01
Bring us the context. We will structure the next step.
You do not need to select the right combination yourself. A senior team member will review the need and confirm the most useful way to begin.