Capability
Strategy and consulting
Decide where marketing can create value, what to prioritise and how the work should operate.
Ways to engage
- Bounded diagnostic or audit
- Strategy project
- Proposal-led or retained senior support
Outcome / 01
What this capability is built to change.
A defensible direction, sequenced priorities and an operating plan that connects commercial intent to practical marketing decisions.
Good fit
Useful when
- Leaders facing several competing marketing priorities
- Teams entering a new phase, market or category
- Organisations that need senior diagnosis before committing budget
Scope / 02
What the work can include.
- 01 Marketing and growth strategy
- 02 Digital and channel audits
- 03 Brand and positioning strategy
- 04 Media planning and investment strategy
- 05 Market-entry planning
- 06 Digital transformation support
- 07 Marketing operating-model consulting
Method / 03
How we organise the work.
The exact delivery changes with the brief. The decision sequence stays clear.
- 01
Diagnose
Establish the commercial context, available evidence, constraints and decisions that cannot remain vague.
- 02
Frame the choices
Translate the situation into strategic options, implications and explicit decision criteria.
- 03
Set priorities
Choose the sequence, investment logic, ownership and measures that make the direction actionable.
- 04
Guide activation
Stay close enough to delivery that strategy remains useful when real trade-offs appear.
Client inputs / 04
What we need from your side.
- Commercial goals and constraints
- Available customer, market and performance evidence
- Access to decision-makers and delivery owners
Related work / Proof
Work you can inspect.
Norwegian Health / Health and wellness
A complete German healthcare commerce operation.
Norwegian Health needed a German e-commerce system spanning Shopify, subscriptions, Monta fulfilment, Pathway invoices, DATEV handoffs and Amazon rather than a storefront in isolation.
View case study
L&L Pharma / o’scense / Health and wellness
A Shopify shop connected from payment to credit note.
The o’scense launch required a mobile-first Shopify shop and the operating route behind it: stock, payments, Monta fulfilment, Pathway invoices, returns and credits.
View case study
Kivema LLC / Consumer goods
One Shopify and Amazon operation across three markets.
Kivema needed commerce across Germany, the United States and Israel, with different currencies, product ranges and marketplace requirements managed as one operating system.
View case study
Kipferl / Food and beverage
The first bite of Christmas, built as a full campaign system.
Kipferl needed a seasonal idea with enough emotional warmth and product appetite to work across gifting, individual treats and corporate hampers.
View case studyStarting points
Begin with a bounded piece of work.
These routes are useful when the first step is already clear. Final scope follows the stated inputs and eligibility.
Measurement Health Check
Find where definitions, tracking or reporting break trust before rebuilding the system.
Paid Media Account Audit
Review account structure, investment logic, tracking, creative inputs and decision cadence.
Website Discovery Sprint
Turn business, user, content and technical needs into a credible website scope.
Your brief / 01
Bring us the context. We will structure the next step.
You do not need to select the right combination yourself. A senior team member will review the need and confirm the most useful way to begin.