Capability
Data, analytics and marketing technology
Connect trustworthy measurement, useful reporting and dependable technology so marketing decisions can travel from evidence to action.
Ways to engage
- Measurement health check
- Tracking or integration project
- Dashboard starter
- Analytics and MarTech programme
Outcome / 01
What this capability is built to change.
A connected evidence and technology layer people can trust, with less manual friction and a clear route from performance signals to action.
Good fit
Useful when
- Teams that do not trust their numbers
- Leaders receiving reports without clear decisions
- Businesses investing in acquisition without reliable conversion evidence
Scope / 02
What the work can include.
- 01 Measurement strategy
- 02 GA4, tag management and conversion tracking
- 03 Data-quality audits
- 04 Reporting, dashboards, ROI and attribution
- 05 MarTech selection and integration
- 06 CMS, CRM and workflow integrations
- 07 Automation architecture and data flows
- 08 Website performance, security and technical operations
Method / 03
How we organise the work.
The exact delivery changes with the brief. The decision sequence stays clear.
- 01
Define the decisions
Start with the questions, owners and actions the measurement system must support.
- 02
Audit the evidence chain
Trace collection, consent, definitions, transformations and reporting to find where trust breaks.
- 03
Implement the useful layer
Configure tracking, definitions and reporting around agreed priorities rather than every available event.
- 04
Turn evidence into action
Create a review and experimentation rhythm that connects findings to accountable changes.
Client inputs / 04
What we need from your side.
- Business definitions for meaningful outcomes
- Access to analytics, tag, CMS and source systems
- Named data and decision owners
Related work / Proof
Work you can inspect.
Norwegian Health / Health and wellness
Tracking that exposes where mobile revenue is lost.
Norwegian Health needed trustworthy measurement across Shopify, subscriptions and advertising platforms, with enough detail to distinguish a media problem from a journey problem.
View case study
L&L Pharma / o’scense / Health and wellness
Consent, commerce events and launch QA in one measurement plan.
Two websites and a connected order operation required a measurement setup that could distinguish professional-site interest from consumer commerce while respecting consent.
View case study
Kivema LLC / Consumer goods
A scoreboard connecting spend, sessions, orders and cost.
With Shopify, Amazon and multiple advertising markets, Kivema needed one measurement view that made commercial movement visible without flattening important channel differences.
View case study
MenFit / Health and wellness
A conversion signal repaired across Shopware, GA4 and media.
MenFit could not optimise confidently while purchase events, Google goals and Meta signals disagreed or failed across the funnel.
View case studyStarting points
Begin with a bounded piece of work.
These routes are useful when the first step is already clear. Final scope follows the stated inputs and eligibility.
Measurement Health Check
Find where definitions, tracking or reporting break trust before rebuilding the system.
Website Discovery Sprint
Turn business, user, content and technical needs into a credible website scope.
Standard Conversion Tracking Setup
Define and implement a bounded conversion-tracking foundation for agreed priority actions.
Reporting Dashboard Starter
Create a decision-led starter dashboard around agreed sources and definitions.
Your brief / 01
Bring us the context. We will structure the next step.
You do not need to select the right combination yourself. A senior team member will review the need and confirm the most useful way to begin.