Defined package
Standard Conversion Tracking Setup
Define and implement a bounded conversion-tracking foundation for agreed priority actions.
- Commercial model
- Fixed scope
- Initial market
- DE
- Capacity
- Confirmed on request
Commercial confirmation pending
Problem solved / 01
The job this package is designed to do.
A defined website and campaign setup lacks dependable conversion events, platform signals and a tested handover record.
Best fit
Useful when
- One supported website with a bounded standard technology stack
- Teams launching campaigns without reliable priority conversions
- Businesses replacing an incomplete or inconsistent standard tracking setup
Commercial shape / 02
The scope before the commitment.
The commercial model, delivery conditions and variables remain visible before a package brief becomes an approved commitment.
- Commercial model
- Fixed scope
- Delivery window
- A bounded delivery window is confirmed after technical eligibility and access are validated.
- Review and revisions
- Testing corrections against the agreed event map are included; new events, domains or systems change scope.
Included / 03
What Propaganda delivers.
- 01 Agreed event map
- 02 Standard analytics and tag-manager configuration
- 03 Defined advertising-platform conversions
- 04 Testing and handover record
Client inputs / 04
What we need from your side.
- Administrative access to the agreed website, analytics and tag manager
- Approved conversion definitions and platform list
- A technical contact and consent implementation context
Delivery start
When the clock begins.
Implementation starts when access, the event map, supported stack and consent responsibilities are approved.
Boundaries / 06
What remains outside the core package.
Exclusions
- Custom applications, data layers or warehouse pipelines
- Multi-domain or server-side systems outside the approved standard stack
Dependencies
- A supported website and tag-management stack
- Client-owned legal decisions and a functioning consent mechanism
Eligibility / 07
Where this package stops being the right shape.
- One supported site and bounded standard stack; custom data layers, apps and complex multi-domain systems move to proposal.
Relevant work / Proof
Work you can inspect.
Norwegian Health / Health and wellness
Tracking that exposes where mobile revenue is lost.
Norwegian Health needed trustworthy measurement across Shopify, subscriptions and advertising platforms, with enough detail to distinguish a media problem from a journey problem.
View case study
L&L Pharma / o’scense / Health and wellness
Consent, commerce events and launch QA in one measurement plan.
Two websites and a connected order operation required a measurement setup that could distinguish professional-site interest from consumer commerce while respecting consent.
View case study
Kivema LLC / Consumer goods
A scoreboard connecting spend, sessions, orders and cost.
With Shopify, Amazon and multiple advertising markets, Kivema needed one measurement view that made commercial movement visible without flattening important channel differences.
View case study
MenFit / Health and wellness
A conversion signal repaired across Shopware, GA4 and media.
MenFit could not optimise confidently while purchase events, Google goals and Meta signals disagreed or failed across the funnel.
View case studyPackage brief / 08
Carry the selected package into a relevant brief.
Your package and selected options stay attached to the enquiry so the team can confirm fit, scope, capacity and commercials without starting again.