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High-resolution selection of Performance marketing work for MenFit
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MenFit / Health and wellness

Google and Meta rebuilt around a conversion that actually works.

MenFit’s media accounts were optimising against unreliable signals: Google was using a dead purchase goal while Meta and Shopware were not sharing a dependable end-to-end view.

Industry
Health and wellness
Market
Germany
Period
2026

Performance marketing

Challenge / 01

What had to change.

The performance programme repaired measurement, restructured Google and Meta activity, improved creative and connected landing and CRO work to the campaigns buying traffic.

Films / 02

The work in motion.

Film / 18s

Daily routine

Audio Captions

An office-to-home route that places the product inside a broader story of routine, confidence and closeness.

Soft electronic instrumental music accompanies an office routine, product close-ups and a quiet bedroom scene.

Transcript and visual description

A man drinks coffee while working. German on-screen copy introduces confidence and makes MenFit Power part of his routine. Product close-ups alternate with office and bedroom scenes, followed by lines about vitality, strength and closeness. The bottle, a first-order offer and the MENFIT25 code close the film. Soft electronic music plays throughout.

01 / 03

Delivery / 03

How the work was organised.

Scope

Google and paid-social management / Budget and account structure / Continuous optimisation / Google Ads management and restructuring / Meta campaign and creative testing

  1. 01

    Repair the foundations

    Check conversion signals, account structure, feeds, audiences and landing routes before asking media to scale.

  2. 02

    Structure media around demand

    Give channels and campaigns clear commercial roles across prospecting, conversion and retention.

  3. 03

    Optimise on business outcomes

    Move spend and testing decisions using revenue, margin, orders and funnel quality rather than surface metrics alone.

Gallery / 04

The Shopware storefront covered by the repaired tracking system
The Shopware storefront covered by the repaired tracking system

01 / 03

Outcome / 05

What the system produced.

Tracking repair reached the verified 80% milestone and CTR increased by 525%. Budget could then be redirected away from a broken goal and managed against real funnel behaviour.

  • 80%Tracking repair milestone

    Share of the identified tracking repair completed by the implementation update.

    Status on 8 July 2026
  • +525%Click-through rate

    Relative increase in reported campaign click-through rate after media and creative changes.

    Reported on 8 July 2026
  • ReducedCost per click

    Reported direction of cost-per-click movement after the campaign changes; absolute client costs are withheld.

    Reported on 8 July 2026

Delivered

  • Campaign and account architecture
  • Creative and landing-page testing plan
  • Commercial performance reporting
  • Google Ads management and restructuring
  • Meta campaign and creative testing
  • Landing-page and CRO optimisation

Evidence status

Tracking and media figures were verified against the 8 July 2026 implementation summary. Trial and efficacy statements visible in supplied creative still require separate substantiation, compliance and usage approval.

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