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High-resolution selection of Creative advertising work for Kipferl
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Kipferl / Food and beverage

The first bite of Christmas, built as a full campaign system.

Kipferl needed a seasonal idea with enough emotional warmth and product appetite to work across gifting, individual treats and corporate hampers.

Industry
Food and beverage
Market
United Kingdom
Period
2025–2026

Creative advertising

Challenge / 01

What had to change.

The creative work developed related film routes in landscape, square and portrait formats, extending one recognisable Christmas world across products and placements.

Films / 02

The work in motion.

Film / 17s

The First Bite of Christmas

Audio Captions

Landscape campaign film connecting product appetite with a warm family Christmas moment.

Warm festive instrumental soundtrack with all campaign copy presented on screen.

Transcript and visual description

A plate of Austrian Christmas biscuits opens the film. A child takes a bite while the lines “The First Bite of Christmas” and “A moment to savour” appear. A mother and child share the moment before the film closes on the product plate, Kipferl name and kipferl.co.uk. Festive instrumental music plays throughout.

01 / 03

Delivery / 03

How the work was organised.

Scope

Campaign concept / Static and motion design / Channel adaptation / Seasonal campaign platform / Landscape, square and portrait films

  1. 01

    Find the campaign idea

    Turn the product, audience tension and commercial objective into distinct creative routes.

  2. 02

    Build the asset system

    Produce motion and static work with enough range to communicate, test and refresh.

  3. 03

    Adapt and learn

    Carry the strongest idea through formats and placements, then use response data to guide the next iteration.

Gallery / 04

Kipferl Christmas campaign displayed on a laptop and mobile phone beside Austrian cake
Seasonal commerce, creative and media brought into one campaign system

01 / 04

Outcome / 05

What the system produced.

The campaign became a reusable asset system rather than one advert. First Bite, Gingerbread Letter, Hearts of Vienna and Corporate Hampers each carried a distinct offer inside the same seasonal world.

  • VerifiedCross-channel model

    Google and Meta activity was reviewed together while retaining each channel’s role.

    March 2026
  • Shopify-ledSales source

    Shopify remained the dependable source of truth for commerce outcomes.

    March 2026
  • DirectionalAttribution

    Platform reporting informed optimisation without being presented as audited revenue.

    March 2026

Delivered

  • Creative routes
  • Campaign films and static ads
  • Placement-ready asset system
  • Seasonal campaign platform
  • Landscape, square and portrait films
  • Product and gifting creative routes

Evidence status

The metrics describe the connected programme and are not attributed to Creative advertising alone. Verified against the March 2026 performance updates. Absolute sales, spend and platform-return figures remain confidential; Shopify remained the sales source of truth and platform attribution was treated as directional.

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