Defined package
Brand Identity Sprint
Create or refine the essential identity and message system needed for a clear launch.
- Commercial model
- Starting-from scope
- Initial market
- DE
- Capacity
- Confirmed on request
Commercial confirmation pending
Problem solved / 01
The job this package is designed to do.
A business needs a credible, usable identity or focused refinement, but the depth of strategy, applications, language and guidance affects the work.
Best fit
Useful when
- Growing businesses preparing a meaningful launch or repositioning
- Teams with a real decision-maker and bounded identity need
- Existing brands that need focused refinement rather than an unrestricted rebrand
Commercial shape / 02
The scope before the commitment.
The commercial model, delivery conditions and variables remain visible before a package brief becomes an approved commitment.
- Commercial model
- Starting-from scope
- Delivery window
- The delivery window is confirmed with identity depth, applications, language and guidance requirements.
- Review and revisions
- Concept and refinement allowances are stated in the approved scope before work starts.
Included / 03
What Propaganda delivers.
- 01 Discovery
- 02 Positioning input
- 03 Visual direction
- 04 Core identity system
- 05 Practical usage guidance
Client inputs / 04
What we need from your side.
- Commercial and audience context
- Existing identity, research and mandatory assets
- Access to the final brand decision-maker
Delivery start
When the clock begins.
The sprint starts when the identity need, decision owner, existing assets and approved scope are clear.
Boundaries / 06
What remains outside the core package.
Exclusions
- Unlimited naming exploration or full portfolio architecture
- Campaign production, website build and ongoing brand management
Dependencies
- A decision-ready leadership group
- Access to available audience, market and product context
Eligibility / 07
Where this package stops being the right shape.
- The sprint covers one bounded identity need; complex portfolio, multi-brand or research-heavy programmes are proposal-led.
Relevant work / Proof
Work you can inspect.
L&L Pharma / o’scense / Health and wellness
A clinical product foundation with a human consumer face.
o’scense needed launch creative that could express professional product development without looking cold, generic or disconnected from everyday family care.
View case study
Kivema LLC / Consumer goods
A product world built to travel from shelf to feed.
Kivema needed enough creative range to sell distinct products internationally without losing the precision and premium character of each proposition.
View case study
MenFit / Health and wellness
Men’s wellness creative built for clarity, confidence and testing.
MenFit needed advertising that could discuss libido, routine and product value without embarrassment, empty bravado or a single visual route becoming exhausted.
View case study
Kipferl / Food and beverage
The first bite of Christmas, built as a full campaign system.
Kipferl needed a seasonal idea with enough emotional warmth and product appetite to work across gifting, individual treats and corporate hampers.
View case studyPackage brief / 08
Carry the selected package into a relevant brief.
Your package and selected options stay attached to the enquiry so the team can confirm fit, scope, capacity and commercials without starting again.