Defined package
Campaign Creative Sprint
Develop a campaign territory and the priority assets needed to test it in market.
- Commercial model
- Configurable scope
- Initial market
- DE
- Capacity
- Confirmed on request
Commercial confirmation pending
Problem solved / 01
The job this package is designed to do.
A campaign needs a coherent creative idea and a bounded asset system, rather than disconnected executions produced one request at a time.
Best fit
Useful when
- Teams with an approved brand foundation and one defined campaign need
- Performance programmes that need a deliberate new creative territory
- Businesses preparing a launch, seasonal moment or focused offer
Commercial shape / 02
The scope before the commitment.
The commercial model, delivery conditions and variables remain visible before a package brief becomes an approved commitment.
- Commercial model
- Configurable scope
- Delivery window
- The delivery window is confirmed with the selected concept, format, language and production configuration.
- Review and revisions
- A fixed revision allowance is stated in the approved configuration before work begins.
Included / 03
What Propaganda delivers.
- 01 Agreed creative direction
- 02 Defined concept set
- 03 Agreed static formats
- 04 Delivery-ready files
- 05 Fixed revision allowance in the approved configuration
Client inputs / 04
What we need from your side.
- Approved brand assets and mandatory requirements
- Confirmed audience, proposition, offer and channel plan
- Fast access to product, legal and commercial reviewers
Delivery start
When the clock begins.
The sprint starts when the campaign brief, brand foundation, formats and review owners are approved.
Boundaries / 06
What remains outside the core package.
Exclusions
- Brand development or naming
- Media buying, talent production and usage rights unless explicitly scoped
Dependencies
- An approved brand foundation
- A decision-ready campaign proposition and channel requirement
Eligibility / 07
Where this package stops being the right shape.
- One campaign and one approved brand foundation; broader brand or multi-campaign systems are scoped separately.
Relevant work / Proof
Work you can inspect.
Kivema LLC / Consumer goods
A product world built to travel from shelf to feed.
Kivema needed enough creative range to sell distinct products internationally without losing the precision and premium character of each proposition.
View case study
Mister Size / Health and wellness
A seven-size difference turned into a repeatable creative system.
Mister Size needed advertising that could talk about fit and confidence directly without becoming generic, overly clinical or visually repetitive.
View case study
MenFit / Health and wellness
Men’s wellness creative built for clarity, confidence and testing.
MenFit needed advertising that could discuss libido, routine and product value without embarrassment, empty bravado or a single visual route becoming exhausted.
View case study
Kipferl / Food and beverage
The first bite of Christmas, built as a full campaign system.
Kipferl needed a seasonal idea with enough emotional warmth and product appetite to work across gifting, individual treats and corporate hampers.
View case studyPackage brief / 08
Carry the selected package into a relevant brief.
Your package and selected options stay attached to the enquiry so the team can confirm fit, scope, capacity and commercials without starting again.