Defined package
Performance Ad Creative Pack
Turn one performance brief into a structured batch of concepts and platform-ready variants.
- Commercial model
- Configurable scope
- Initial market
- DE
- Capacity
- Confirmed on request
Commercial confirmation pending
Problem solved / 01
The job this package is designed to do.
Paid campaigns need fresh creative, but producing disconnected assets without hypotheses, format logic or naming creates volume without useful learning.
Best fit
Useful when
- Teams with one defined offer, audience and campaign objective
- Paid social or display programmes that need a deliberate testing batch
- Businesses with an approved brand foundation and evidence ready for production
Commercial shape / 02
The scope before the commitment.
The commercial model, delivery conditions and variables remain visible before a package brief becomes an approved commitment.
- Commercial model
- Configurable scope
- Delivery window
- The delivery window is confirmed with the approved concept, format, motion, language and asset configuration.
- Review and revisions
- A fixed concept and production revision allowance is stated in the approved configuration before work begins.
Included / 03
What Propaganda delivers.
- 01 Creative testing brief and hypothesis matrix
- 02 Agreed concept set
- 03 Agreed message and copy variants
- 04 Selected static, motion or video adaptations
- 05 Delivery-ready channel formats
- 06 Asset naming and test handover
Client inputs / 04
What we need from your side.
- Approved brand system, proposition, product facts and mandatory requirements
- Channel, objective, audience, placements and performance context
- Usable source files, product imagery, footage and rights information
- Fast access to product, legal and commercial reviewers
Delivery start
When the clock begins.
Production starts when the brief, concept allowance, format matrix, source assets, rights and review owners are approved.
Boundaries / 06
What remains outside the core package.
Exclusions
- Media buying, campaign setup and ongoing optimisation
- Original shoots, talent, usage rights or brand development unless explicitly scoped
Dependencies
- An approved brand and decision-ready performance brief
- Usable source assets and confirmed rights for every selected channel
Eligibility / 07
Where this package stops being the right shape.
- One offer and one campaign objective per pack; multi-product systems, original production and sustained creative supply require a separate scope.
Relevant work / Proof
Work you can inspect.
Kivema LLC / Consumer goods
A product world built to travel from shelf to feed.
Kivema needed enough creative range to sell distinct products internationally without losing the precision and premium character of each proposition.
View case study
Mister Size / Health and wellness
A seven-size difference turned into a repeatable creative system.
Mister Size needed advertising that could talk about fit and confidence directly without becoming generic, overly clinical or visually repetitive.
View case study
MenFit / Health and wellness
Men’s wellness creative built for clarity, confidence and testing.
MenFit needed advertising that could discuss libido, routine and product value without embarrassment, empty bravado or a single visual route becoming exhausted.
View case study
Kipferl / Food and beverage
The first bite of Christmas, built as a full campaign system.
Kipferl needed a seasonal idea with enough emotional warmth and product appetite to work across gifting, individual treats and corporate hampers.
View case studyPackage brief / 08
Carry the selected package into a relevant brief.
Your package and selected options stay attached to the enquiry so the team can confirm fit, scope, capacity and commercials without starting again.