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High-resolution selection of Creative advertising work for Mister Size
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Mister Size / Health and wellness

A seven-size difference turned into a repeatable creative system.

Mister Size needed advertising that could talk about fit and confidence directly without becoming generic, overly clinical or visually repetitive.

Industry
Health and wellness
Market
Germany
Period
2026

Creative advertising

Challenge / 01

What had to change.

The creative work turned the range itself into the organising idea, then developed product, lifestyle, seasonal and copy-led routes for motion and static placements.

Films / 02

The work in motion.

Film / 12s

The right player

Audio Captions

The campaign premise in its simplest form: every position needs the right player and every body the right size.

Energetic stadium music accompanies a night football pitch, a flying product pack and a clean product close.

Transcript and visual description

A night stadium opens on the line “Every position needs the right player.” A Mister Size pack flies across the pitch as the message shifts to “Every body needs the right size.” The size 60 pack lands on the touchline and rotates beside a prompt to find the right size. Energetic stadium music plays throughout.

01 / 03

Delivery / 03

How the work was organised.

Scope

Campaign concept / Static and motion design / Channel adaptation / Seven-size campaign platform / Static and motion advertising

  1. 01

    Find the campaign idea

    Turn the product, audience tension and commercial objective into distinct creative routes.

  2. 02

    Build the asset system

    Produce motion and static work with enough range to communicate, test and refresh.

  3. 03

    Adapt and learn

    Carry the strongest idea through formats and placements, then use response data to guide the next iteration.

Gallery / 04

Mister Size size 69 product pack shown with a condom against dark blue
A product range organised around visible size and colour codes

01 / 04

Outcome / 05

What the system produced.

The system produced a recognisable stream of advertising with enough variation to test. During the measured period, link clicks increased by 200% while absolute campaign and cost figures remained confidential.

  • +200%Link clicks

    Relative increase in link clicks after the creative refresh.

    Snapshot on 8 July 2026
  • +45%Reach

    Reported reach increase at stable campaign spend.

    Snapshot on 8 July 2026
  • +40%Impressions

    Reported relative increase in campaign impressions.

    Snapshot on 8 July 2026
  • +96%Click-through rate

    Approximate relative increase in reported click-through rate after the creative refresh.

    Snapshot on 8 July 2026

Delivered

  • Creative routes
  • Campaign films and static ads
  • Placement-ready asset system
  • Seven-size campaign platform
  • Static and motion advertising
  • Seasonal and evergreen creative routes

Evidence status

The metrics describe the connected programme and are not attributed to Creative advertising alone. Verified against the 8 July 2026 campaign review. Only relative percentage movement is published; absolute campaign, cost and sales figures remain confidential.

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