Defined package
Google Ads Campaign Launch + 30-Day Optimisation
Plan, build and launch a defined Google Ads campaign, then improve it through its first 30 days.
- Commercial model
- Fixed scope
- Initial market
- DE
- Capacity
- Confirmed on request
Commercial confirmation pending
Problem solved / 01
The job this package is designed to do.
A business is ready to invest in Google Ads, but campaign structure, search intent, conversion signals and budget controls need to be made launch-ready first.
Best fit
Useful when
- Businesses launching one defined offer, market or acquisition objective
- Teams that need a clean campaign build rather than indefinite management
- Advertisers with approved landing routes, tracking and media budget ready to activate
Commercial shape / 02
The scope before the commitment.
The commercial model, delivery conditions and variables remain visible before a package brief becomes an approved commitment.
- Commercial model
- Fixed scope
- Delivery window
- Launch timing is confirmed after readiness review; the optimisation window runs for 30 days from activation.
- Review and revisions
- One consolidated pre-launch review of ads and settings is included; in-market optimisation is managed as delivery, not as revision rounds.
Included / 03
What Propaganda delivers.
- 01 Launch plan and agreed campaign architecture
- 02 Campaign build within the approved configuration
- 03 Ad copy and platform assets from approved source material
- 04 Conversion, billing and launch-readiness checks
- 05 Campaign activation and 30 days of optimisation
- 06 End-of-window review and recommended next step
Client inputs / 04
What we need from your side.
- Administrative access to the Google Ads account and connected measurement tools
- Approved objective, geography, audience, offer, landing routes and media budget
- Approved product, brand and copy source material
- A decision-maker available for the consolidated pre-launch review
Delivery start
When the clock begins.
Build begins when the brief, access, tracking, landing routes, assets, billing and media budget are approved and ready.
Boundaries / 06
What remains outside the core package.
Exclusions
- Advertising spend and third-party platform charges
- Ongoing management after the first 30 days
- New landing pages, original production or complex feed work unless explicitly scoped
Dependencies
- Approved billing, policy-compliant assets and dependable priority conversions
- Timely client decisions during build and launch
Eligibility / 07
Where this package stops being the right shape.
- The core package covers one Google Ads account, one market and one approved launch configuration; complex or multi-market programmes require a separate scope.
Relevant work / Proof
Work you can inspect.
Norwegian Health / Health and wellness
Google, Meta, TikTok, Bing and Amazon managed end to end.
Norwegian Health’s growth programme spans search, social, marketplaces and a subscription-enabled Shopify store, so no single advertising channel could be optimised in isolation.
View case study
Kivema LLC / Consumer goods
International media managed as one trading system.
Kivema’s Google, Meta and Amazon activity spans Germany, the United States and Israel, with different demand patterns and product economics in each market.
View case study
MenFit / Health and wellness
Google and Meta rebuilt around a conversion that actually works.
MenFit’s media accounts were optimising against unreliable signals: Google was using a dead purchase goal while Meta and Shopware were not sharing a dependable end-to-end view.
View case study
Kipferl / Food and beverage
Google and Meta managed against one seasonal trading picture.
Kipferl’s media needed to balance product sales, gifting and restaurant awareness without allowing spend with different objectives to blur the commercial result.
View case studyPackage brief / 08
Carry the selected package into a relevant brief.
Your package and selected options stay attached to the enquiry so the team can confirm fit, scope, capacity and commercials without starting again.