MenFit / Health and wellness
A Shopware purchase journey rebuilt around confidence and continuity.
MenFit’s sensitive category, product combinations and offer structure created friction between campaign promise, product choice and checkout.
- Industry
- Health and wellness
- Market
- Germany
- Period
- 2026
E-commerce
Challenge / 01
What had to change.
The commerce work connected product discovery, offer presentation, conversion fixes and technical Shopware changes so customers could move through the journey without losing context or trust.
Website and interface views / 02
Explore the pages at full scale.
Swipe between high-resolution views. Select any screen to inspect it more closely.
01 / 05
Delivery / 03
How the work was organised.
Scope
Commerce architecture / Purchase journey / Operational integrations / Shopware commerce review / Product and offer-route optimisation
- 01
Map the buying operation
Connect products, markets, payments, fulfilment and reporting before designing the customer journey.
- 02
Build the route to purchase
Turn product discovery, reassurance and checkout into a coherent responsive flow.
- 03
Connect and verify the stack
Test the handoffs around orders, inventory, subscriptions, invoices, returns and measurement.
Outcome / 04
What the system produced.
Product and offer routes now have a clearer role in the buying journey, with CRO and technical work concentrated on the handoffs most likely to stop a qualified customer.
- 80%Tracking repair milestone
Share of the identified tracking repair completed by the implementation update.
Status on 8 July 2026 - +525%Click-through rate
Relative increase in reported campaign click-through rate after media and creative changes.
Reported on 8 July 2026 - ReducedCost per click
Reported direction of cost-per-click movement after the campaign changes; absolute client costs are withheld.
Reported on 8 July 2026
Delivered
- Storefront and product templates
- Checkout and payment flow
- Commerce integration QA
- Shopware commerce review
- Product and offer-route optimisation
- Checkout continuity and CRO
Evidence status
The metrics describe the connected programme and are not attributed to E-commerce alone. Tracking and media figures were verified against the 8 July 2026 implementation summary. Trial and efficacy statements visible in supplied creative still require separate substantiation, compliance and usage approval.