MenFit / Health and wellness
A mobile conversion audit translated into concrete interface changes.
With roughly 65% mobile use, MenFit’s homepage, shop structure and product pages had to answer sensitive questions quickly without crowding the screen or weakening credibility.
- Industry
- Health and wellness
- Market
- Germany
- Period
- 2026
UI/UX & CRO
Challenge / 01
What had to change.
The UX audit compared the live experience with proposed hierarchies, identified product-discovery and messaging friction, and prioritised changes around mobile calls to action and value framing.
Website and interface views / 02
Explore the pages at full scale.
Swipe between high-resolution views. Select any screen to inspect it more closely.
01 / 03
Delivery / 03
How the work was organised.
Scope
Experience audit / Interface and journey design / Conversion optimisation / Homepage and shop UX audit / Product-page before-and-after design
- 01
Find the friction
Use behavioural evidence, device context and the live journey to identify where understanding or momentum breaks down.
- 02
Redesign the decision path
Clarify hierarchy, reassurance, product comparison and calls to action around the user’s next decision.
- 03
Validate across devices
Review the proposed experience on the screens and routes that carry the greatest commercial weight.
Outcome / 04
What the system produced.
The before-and-after recommendations give MenFit a clear roadmap for homepage messaging, shop structure, product detail and mobile conversion rather than a generic list of design preferences.
- 80%Tracking repair milestone
Share of the identified tracking repair completed by the implementation update.
Status on 8 July 2026 - +525%Click-through rate
Relative increase in reported campaign click-through rate after media and creative changes.
Reported on 8 July 2026 - ReducedCost per click
Reported direction of cost-per-click movement after the campaign changes; absolute client costs are withheld.
Reported on 8 July 2026
Delivered
- Responsive journey designs
- Interaction and hierarchy recommendations
- Prioritised CRO changes
- Homepage and shop UX audit
- Product-page before-and-after design
- Mobile CTA and value hierarchy
Evidence status
The metrics describe the connected programme and are not attributed to UI/UX & CRO alone. Tracking and media figures were verified against the 8 July 2026 implementation summary. Trial and efficacy statements visible in supplied creative still require separate substantiation, compliance and usage approval.