Defined package
Paid Media Account Audit
Review account structure, investment logic, tracking, creative inputs and decision cadence.
- Commercial model
- Fixed scope
- Initial market
- DE
- Capacity
- Confirmed on request
Commercial confirmation pending
Problem solved / 01
The job this package is designed to do.
Paid media is active, but the team cannot clearly separate structural waste, tracking gaps, creative constraints and genuine growth opportunities.
Best fit
Useful when
- Teams inheriting an account without a clear operating rationale
- Businesses preparing to increase or reallocate media investment
- Leaders who need an independent account diagnosis before changing partners or structure
Commercial shape / 02
The scope before the commitment.
The commercial model, delivery conditions and variables remain visible before a package brief becomes an approved commitment.
- Commercial model
- Fixed scope
- Delivery window
- A bounded delivery window is confirmed for the selected platform tier and current capacity.
- Review and revisions
- One findings review is included; restructuring and ongoing optimisation are separate.
Included / 03
What Propaganda delivers.
- 01 Account and campaign review
- 02 Measurement review
- 03 Waste and opportunity findings
- 04 Prioritised action plan
- 05 Findings review
Client inputs / 04
What we need from your side.
- Read access to the agreed advertising account
- Recent campaign objectives, budgets and performance context
- Access to analytics and conversion definitions where measurement is in scope
Delivery start
When the clock begins.
The audit starts when account access, platform scope and the commercial questions are agreed.
Boundaries / 06
What remains outside the core package.
Exclusions
- Campaign restructuring or new campaign builds
- Ongoing media management and creative production
Dependencies
- Stable read access for the review period
- Enough recent activity to support useful diagnosis
Eligibility / 07
Where this package stops being the right shape.
- The package covers audit and prioritisation; implementation and management require a separate scope.
Relevant work / Proof
Work you can inspect.
Norwegian Health / Health and wellness
Google, Meta, TikTok, Bing and Amazon managed end to end.
Norwegian Health’s growth programme spans search, social, marketplaces and a subscription-enabled Shopify store, so no single advertising channel could be optimised in isolation.
View case study
Kivema LLC / Consumer goods
International media managed as one trading system.
Kivema’s Google, Meta and Amazon activity spans Germany, the United States and Israel, with different demand patterns and product economics in each market.
View case study
Mister Size / Health and wellness
Meta growth connected to better landing routes and more creative range.
Mister Size needed Meta campaigns to scale attention without sending every click into the same generic destination or exhausting a narrow set of adverts.
View case study
MenFit / Health and wellness
Google and Meta rebuilt around a conversion that actually works.
MenFit’s media accounts were optimising against unreliable signals: Google was using a dead purchase goal while Meta and Shopware were not sharing a dependable end-to-end view.
View case studyPackage brief / 08
Carry the selected package into a relevant brief.
Your package and selected options stay attached to the enquiry so the team can confirm fit, scope, capacity and commercials without starting again.