Kipferl / Food and beverage
From a crowded storefront to a clearer route into the product.
Kipferl’s original interface had to carry seasonal stories, products and hospitality messages, but the hierarchy did not consistently guide customers towards the next useful action.
- Industry
- Food and beverage
- Market
- United Kingdom
- Period
- 2025–2026
UI/UX & CRO
Challenge / 01
What had to change.
The UI/UX work compared the existing journey with a revised responsive design, then used CRO reasoning to strengthen appetite, scanning, product discovery and calls to action.
Website and interface views / 02
Explore the pages at full scale.
Swipe between high-resolution views. Select any screen to inspect it more closely.
01 / 03
Delivery / 03
How the work was organised.
Scope
Experience audit / Interface and journey design / Conversion optimisation / Before-and-after UX review / Responsive storefront redesign
- 01
Find the friction
Use behavioural evidence, device context and the live journey to identify where understanding or momentum breaks down.
- 02
Redesign the decision path
Clarify hierarchy, reassurance, product comparison and calls to action around the user’s next decision.
- 03
Validate across devices
Review the proposed experience on the screens and routes that carry the greatest commercial weight.
Outcome / 04
What the system produced.
The before-and-after system shows a materially different desktop and mobile hierarchy, with campaign storytelling and commerce actions working together instead of competing for attention.
- VerifiedCross-channel model
Google and Meta activity was reviewed together while retaining each channel’s role.
March 2026 - Shopify-ledSales source
Shopify remained the dependable source of truth for commerce outcomes.
March 2026 - DirectionalAttribution
Platform reporting informed optimisation without being presented as audited revenue.
March 2026
Delivered
- Responsive journey designs
- Interaction and hierarchy recommendations
- Prioritised CRO changes
- Before-and-after UX review
- Responsive storefront redesign
- CRO hierarchy and action design
Evidence status
The metrics describe the connected programme and are not attributed to UI/UX & CRO alone. Verified against the March 2026 performance updates. Absolute sales, spend and platform-return figures remain confidential; Shopify remained the sales source of truth and platform attribution was treated as directional.