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High-resolution selection of Performance marketing work for Kipferl
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Kipferl / Food and beverage

Google and Meta managed against one seasonal trading picture.

Kipferl’s media needed to balance product sales, gifting and restaurant awareness without allowing spend with different objectives to blur the commercial result.

Industry
Food and beverage
Market
United Kingdom
Period
2025–2026

Performance marketing

Challenge / 01

What had to change.

The performance work gave Google and Meta clear roles, connected seasonal creative and landing routes, and separated platform-attributed purchases from awareness activity.

Films / 02

The work in motion.

Film / 17s

The First Bite of Christmas

Audio Captions

Landscape campaign film connecting product appetite with a warm family Christmas moment.

Warm festive instrumental soundtrack with all campaign copy presented on screen.

Transcript and visual description

A plate of Austrian Christmas biscuits opens the film. A child takes a bite while the lines “The First Bite of Christmas” and “A moment to savour” appear. A mother and child share the moment before the film closes on the product plate, Kipferl name and kipferl.co.uk. Festive instrumental music plays throughout.

01 / 03

Delivery / 03

How the work was organised.

Scope

Google and paid-social management / Budget and account structure / Continuous optimisation / Google and Meta campaign management / Seasonal budget and creative planning

  1. 01

    Repair the foundations

    Check conversion signals, account structure, feeds, audiences and landing routes before asking media to scale.

  2. 02

    Structure media around demand

    Give channels and campaigns clear commercial roles across prospecting, conversion and retention.

  3. 03

    Optimise on business outcomes

    Move spend and testing decisions using revenue, margin, orders and funnel quality rather than surface metrics alone.

Gallery / 04

The storefront context connected to seasonal measurement
The storefront context connected to seasonal measurement

01 / 03

Outcome / 05

What the system produced.

The verified reporting separated commerce from restaurant awareness and kept channel attribution directional, allowing Google and Meta to be optimised without exposing confidential spend or sales figures.

  • VerifiedCross-channel model

    Google and Meta activity was reviewed together while retaining each channel’s role.

    March 2026
  • Shopify-ledSales source

    Shopify remained the dependable source of truth for commerce outcomes.

    March 2026
  • DirectionalAttribution

    Platform reporting informed optimisation without being presented as audited revenue.

    March 2026

Delivered

  • Campaign and account architecture
  • Creative and landing-page testing plan
  • Commercial performance reporting
  • Google and Meta campaign management
  • Seasonal budget and creative planning
  • Commerce and awareness separation

Evidence status

Verified against the March 2026 performance updates. Absolute sales, spend and platform-return figures remain confidential; Shopify remained the sales source of truth and platform attribution was treated as directional.

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