DEStart a brief
High-resolution selection of Social media work for Kipferl
Back to Work

Kipferl / Food and beverage

Organic social organised around the trading calendar.

Kipferl needed organic content to connect everyday product desire with Christmas, Mother’s Day, Black Friday and other commercial moments rather than posting in isolation from the shop.

Industry
Food and beverage
Market
United Kingdom
Period
2025–2026

Social media

Challenge / 01

What had to change.

The social plan organised recurring product, people, occasion and gifting stories, then connected that calendar to the wider creative and performance programme.

Films / 02

The work in motion.

Film / 15s

The Hearts of Vienna

Audio Captions

Landscape campaign film turning chocolate-dipped biscuits into a warm, recognisable Christmas ritual.

Warm festive instrumental soundtrack accompanying hands decorating a Christmas tree and dipping a heart biscuit into coffee.

Transcript and visual description

Hands hang a two-tone heart biscuit on a Christmas tree as the line “Decorate life’s sweetest moments” appears. The biscuit is dipped into coffee with the continuation “…and make them last.” The film closes with “go to kipferl.co.uk”, the heart ornament and the Kipferl name. Warm festive instrumental music plays throughout.

01 / 03

Delivery / 03

How the work was organised.

Scope

Content planning / Channel-native production / Publishing and learning rhythm / Organic social content calendar / Product, people and occasion formats

  1. 01

    Plan the rhythm

    Organise products, audience needs, trading moments and recurring formats into a useful content calendar.

  2. 02

    Produce for the channel

    Create recognisable content that works in-feed rather than simply resizing campaign artwork.

  3. 03

    Learn from publishing

    Use response and trading context to sharpen the next cycle of topics, formats and creative.

Gallery / 04

Chocolate-dipped heart biscuit hanging on a Christmas tree in The Hearts of Vienna film

01 / 03

Outcome / 05

What the system produced.

Organic social now has a clearer job inside commerce: build appetite, keep the brand present between campaigns and prepare audiences for the next trading moment.

  • VerifiedCross-channel model

    Google and Meta activity was reviewed together while retaining each channel’s role.

    March 2026
  • Shopify-ledSales source

    Shopify remained the dependable source of truth for commerce outcomes.

    March 2026
  • DirectionalAttribution

    Platform reporting informed optimisation without being presented as audited revenue.

    March 2026

Delivered

  • Social content calendar
  • Static and motion content
  • Channel and format recommendations
  • Organic social content calendar
  • Product, people and occasion formats
  • Coordination with paid and commerce activity

Evidence status

The metrics describe the connected programme and are not attributed to Social media alone. Verified against the March 2026 performance updates. Absolute sales, spend and platform-return figures remain confidential; Shopify remained the sales source of truth and platform attribution was treated as directional.

All workStart a brief