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High-resolution selection of Copywriting work for Kivema LLC
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Kivema LLC / Consumer goods

Technical product detail turned into reasons to choose.

Kivema’s products often need explanation, but campaign and product copy still has to earn attention quickly and move customers towards a decision.

Industry
Consumer goods
Market
Germany / United States / Israel
Period
2025-2026

Copywriting

Challenge / 01

What had to change.

The writing challenge was to balance composition, provenance and substantiation with clear human benefits across product pages, ads and international market variants.

Films / 02

The work in motion.

Film / 18s

Measured in milligrams. Felt in seconds.

Audio Captions

A product-focused route translating composition into a precise, sensory campaign idea.

Atmospheric instrumental soundtrack accompanying slow close-ups of a spoon, olive-oil droplets and the product bottle.

Transcript and visual description

A spoon of golden olive oil emerges from darkness. A suspended drop is paired with the on-screen product statement “9.6 mg / 20 g polyphenols”. The line “Measured in milligrams. Felt in seconds.” appears before the Oleastro bottle closes the film. Atmospheric instrumental music plays throughout.

01 / 03

Delivery / 03

How the work was organised.

Scope

Message hierarchy / Campaign and product copy / Channel-specific adaptation / Product proposition and proof hierarchy / Shopify product and collection copy

  1. 01

    Set the message order

    Decide what the audience needs to understand, believe and do before polishing individual lines.

  2. 02

    Write for the decision

    Translate product detail and brand character into clear, useful language for each point in the journey.

  3. 03

    Apply and refine

    Adapt the message across page, ad and social formats while keeping the central proposition intact.

Gallery / 04

Golden olive-oil drop rising from a spoon in the Measured in Milligrams film

01 / 03

Outcome / 05

What the system produced.

A shared message hierarchy now carries product proof from the storefront into advertising, with concise campaign lines and deeper product copy doing different jobs without contradicting one another.

  • +50%Orders

    Relative week-on-week increase in paid orders.

    22–28 June 2026 vs previous week
  • +61%Sales

    Relative week-on-week increase in Shopify sales.

    22–28 June 2026 vs previous week
  • -42%Blended cost per order

    Relative reduction in blended cost per order across the measured activity.

    22–28 June 2026 vs previous week
  • +30%Sessions

    Relative week-on-week increase in store sessions.

    22–28 June 2026 vs previous week

Delivered

  • Core proposition and proof points
  • Website and landing-page copy
  • Advertising copy variants
  • Product proposition and proof hierarchy
  • Shopify product and collection copy
  • Advertising headlines and variants

Evidence status

The metrics describe the connected programme and are not attributed to Copywriting alone. Verified against the Kivema weekly performance brief for 22–28 June 2026. Product statements and award references visible in campaign assets still require separate substantiation and publication approval.

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