Kivema LLC / Consumer goods
Different product stories. One clear way to buy.
Kivema’s range moves from olive oil to wellness products, so a single visual hierarchy could not simply repeat the same product-page formula unchanged.
- Industry
- Consumer goods
- Market
- Germany / United States / Israel
- Period
- 2025-2026
UI/UX & CRO
Challenge / 01
What had to change.
The UX task was to preserve the evidence, tone and buying logic each product needed while keeping navigation, comparison, mobile reading and checkout predictable across the wider portfolio.
Website and interface views / 02
Explore the pages at full scale.
Swipe between high-resolution views. Select any screen to inspect it more closely.
01 / 03
Delivery / 03
How the work was organised.
Scope
Experience audit / Interface and journey design / Conversion optimisation / Responsive information hierarchy / Product comparison and reassurance patterns
- 01
Find the friction
Use behavioural evidence, device context and the live journey to identify where understanding or momentum breaks down.
- 02
Redesign the decision path
Clarify hierarchy, reassurance, product comparison and calls to action around the user’s next decision.
- 03
Validate across devices
Review the proposed experience on the screens and routes that carry the greatest commercial weight.
Outcome / 04
What the system produced.
A modular UI system now gives each category room to explain itself without making customers relearn the store. Product detail and checkout remain clear from desktop through mobile.
- +50%Orders
Relative week-on-week increase in paid orders.
22–28 June 2026 vs previous week - +61%Sales
Relative week-on-week increase in Shopify sales.
22–28 June 2026 vs previous week - -42%Blended cost per order
Relative reduction in blended cost per order across the measured activity.
22–28 June 2026 vs previous week - +30%Sessions
Relative week-on-week increase in store sessions.
22–28 June 2026 vs previous week
Delivered
- Responsive journey designs
- Interaction and hierarchy recommendations
- Prioritised CRO changes
- Responsive information hierarchy
- Product comparison and reassurance patterns
- Mobile checkout design
Evidence status
The metrics describe the connected programme and are not attributed to UI/UX & CRO alone. Verified against the Kivema weekly performance brief for 22–28 June 2026. Product statements and award references visible in campaign assets still require separate substantiation and publication approval.