Kivema LLC / Consumer goods
International media managed as one trading system.
Kivema’s Google, Meta and Amazon activity spans Germany, the United States and Israel, with different demand patterns and product economics in each market.
- Industry
- Consumer goods
- Market
- Germany / United States / Israel
- Period
- 2025-2026
Performance marketing
Challenge / 01
What had to change.
The performance brief was to connect market structure, creative testing, landing journeys and budget decisions so channels could be managed against orders and cost, not isolated platform activity.
Films / 02
The work in motion.
01 / 03
Delivery / 03
How the work was organised.
Scope
Google and paid-social management / Budget and account structure / Continuous optimisation / International Google and Meta management / Amazon advertising and remediation
- 01
Repair the foundations
Check conversion signals, account structure, feeds, audiences and landing routes before asking media to scale.
- 02
Structure media around demand
Give channels and campaigns clear commercial roles across prospecting, conversion and retention.
- 03
Optimise on business outcomes
Move spend and testing decisions using revenue, margin, orders and funnel quality rather than surface metrics alone.
Gallery / 04
The work, close enough to inspect.
01 / 03
Outcome / 05
What the system produced.
The recovery programme increased paid orders by 50% and sales by 61% week on week, while blended cost per order fell 42% with 12% less Meta spend.
- +50%Orders
Relative week-on-week increase in paid orders.
22–28 June 2026 vs previous week - +61%Sales
Relative week-on-week increase in Shopify sales.
22–28 June 2026 vs previous week - -42%Blended cost per order
Relative reduction in blended cost per order across the measured activity.
22–28 June 2026 vs previous week - +30%Sessions
Relative week-on-week increase in store sessions.
22–28 June 2026 vs previous week
Delivered
- Campaign and account architecture
- Creative and landing-page testing plan
- Commercial performance reporting
- International Google and Meta management
- Amazon advertising and remediation
- Budget and creative testing by market
Evidence status
Verified against the Kivema weekly performance brief for 22–28 June 2026. Product statements and award references visible in campaign assets still require separate substantiation and publication approval.