L&L Pharma / o’scense / Health and wellness
Consent, commerce events and launch QA in one measurement plan.
Two websites and a connected order operation required a measurement setup that could distinguish professional-site interest from consumer commerce while respecting consent.
- Industry
- Health and wellness
- Market
- Germany
- Period
- 2025–2026
Analytics & tracking
Challenge / 01
What had to change.
The analytics work mapped GA4 and Meta events, consent behaviour and order milestones, then tested those signals alongside payments, fulfilment and invoice handoffs.
Website and interface views / 02
Explore the pages at full scale.
Swipe between high-resolution views. Select any screen to inspect it more closely.
01 / 03
Delivery / 03
How the work was organised.
Scope
Measurement design / GA4, GTM and platform tracking / Decision dashboards / Consent-aware GA4 implementation / Meta event and conversion QA
- 01
Define meaningful signals
Agree the events, conversions and commercial definitions that should drive reporting and optimisation.
- 02
Implement and test
Connect browser, server and advertising-platform signals, then test the full journey for gaps and duplication.
- 03
Turn data into decisions
Build a reporting rhythm that shows what changed, why it matters and what the team should do next.
Outcome / 04
What the system produced.
The launch plan now includes a documented tracking and QA route across both platforms. Results are deliberately not claimed before the external integrations and live campaign volume are complete.
- 2Digital platforms
A WordPress corporate website and a separate Shopify consumer shop delivered for distinct audiences.
Build delivered by 11 July 2026 - 3Payment routes
Stripe, PayPal and Shopify Payments configured within the consumer commerce build.
Build delivered by 11 July 2026 - 1Connected operating flow
A testable order-to-credit journey covering warehouse, shipping, invoice, return, refund and credit handoffs.
Handoff status on 11 July 2026
Delivered
- Event and conversion map
- Tracking implementation and QA
- Actionable analytics dashboard
- Consent-aware GA4 implementation
- Meta event and conversion QA
- Cross-platform launch measurement plan
Evidence status
Delivery scope was reconciled against the build deck and completion handoff on 11 July 2026. Performance targets are not presented as results; the shop’s external Pathway and Monta go-live handoffs were still being completed.