L&L Pharma / o’scense / Health and wellness
A measurable Google and Meta launch foundation.
The o’scense shop needed a paid-media setup that would not buy traffic before product routes, consent, events and creative were ready to be evaluated properly.
- Industry
- Health and wellness
- Market
- Germany
- Period
- 2025–2026
Performance marketing
Challenge / 01
What had to change.
The performance scope prepared Google and Meta activation around clear audiences, product stories, landing routes and verified conversions rather than treating launch spend as an isolated task.
Films / 02
The work in motion.
01 / 03
Delivery / 03
How the work was organised.
Scope
Google and paid-social management / Budget and account structure / Continuous optimisation / Google and Meta launch architecture / Audience, creative and landing-page plan
- 01
Repair the foundations
Check conversion signals, account structure, feeds, audiences and landing routes before asking media to scale.
- 02
Structure media around demand
Give channels and campaigns clear commercial roles across prospecting, conversion and retention.
- 03
Optimise on business outcomes
Move spend and testing decisions using revenue, margin, orders and funnel quality rather than surface metrics alone.
Gallery / 04
The work, close enough to inspect.
01 / 03
Outcome / 05
What the system produced.
The result is a launch-ready media foundation connected to the shop and tracking plan. Performance targets remain targets until the final external commerce handoffs are live and traffic is scaled.
- 2Digital platforms
A WordPress corporate website and a separate Shopify consumer shop delivered for distinct audiences.
Build delivered by 11 July 2026 - 3Payment routes
Stripe, PayPal and Shopify Payments configured within the consumer commerce build.
Build delivered by 11 July 2026 - 1Connected operating flow
A testable order-to-credit journey covering warehouse, shipping, invoice, return, refund and credit handoffs.
Handoff status on 11 July 2026
Delivered
- Campaign and account architecture
- Creative and landing-page testing plan
- Commercial performance reporting
- Google and Meta launch architecture
- Audience, creative and landing-page plan
- Conversion-ready campaign setup
Evidence status
Delivery scope was reconciled against the build deck and completion handoff on 11 July 2026. Performance targets are not presented as results; the shop’s external Pathway and Monta go-live handoffs were still being completed.