L&L Pharma / o’scense / Health and wellness
Professional reassurance translated into a mobile buying journey.
A new skincare brand had to establish credibility quickly while explaining product use, suitability and purchase on the small screens most customers would use.
- Industry
- Health and wellness
- Market
- Germany
- Period
- 2025–2026
UI/UX & CRO
Challenge / 01
What had to change.
The UI/UX brief balanced pharmacist-developed authority with a calm consumer experience, using reusable sections for proof, education, product choice and action.
Website and interface views / 02
Explore the pages at full scale.
Swipe between high-resolution views. Select any screen to inspect it more closely.
01 / 03
Delivery / 03
How the work was organised.
Scope
Experience audit / Interface and journey design / Conversion optimisation / Mobile-first brand and product journey / Reusable reassurance and education modules
- 01
Find the friction
Use behavioural evidence, device context and the live journey to identify where understanding or momentum breaks down.
- 02
Redesign the decision path
Clarify hierarchy, reassurance, product comparison and calls to action around the user’s next decision.
- 03
Validate across devices
Review the proposed experience on the screens and routes that carry the greatest commercial weight.
Outcome / 04
What the system produced.
The resulting interface gives o’scense a clear mobile hierarchy and product system that can expand without rebuilding the customer journey for every new item.
- 2Digital platforms
A WordPress corporate website and a separate Shopify consumer shop delivered for distinct audiences.
Build delivered by 11 July 2026 - 3Payment routes
Stripe, PayPal and Shopify Payments configured within the consumer commerce build.
Build delivered by 11 July 2026 - 1Connected operating flow
A testable order-to-credit journey covering warehouse, shipping, invoice, return, refund and credit handoffs.
Handoff status on 11 July 2026
Delivered
- Responsive journey designs
- Interaction and hierarchy recommendations
- Prioritised CRO changes
- Mobile-first brand and product journey
- Reusable reassurance and education modules
- Scalable product-page hierarchy
Evidence status
The metrics describe the connected programme and are not attributed to UI/UX & CRO alone. Delivery scope was reconciled against the build deck and completion handoff on 11 July 2026. Performance targets are not presented as results; the shop’s external Pathway and Monta go-live handoffs were still being completed.