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High-resolution selection of Performance marketing work for Norwegian Health
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Norwegian Health / Health and wellness

Google, Meta, TikTok, Bing and Amazon managed end to end.

Norwegian Health’s growth programme spans search, social, marketplaces and a subscription-enabled Shopify store, so no single advertising channel could be optimised in isolation.

Industry
Health and wellness
Market
Germany
Period
2025–2026

Performance marketing

Challenge / 01

What had to change.

The performance task connected channel roles, creative, landing pages, subscriptions and CRO around revenue and customer quality while keeping market-entry learning visible.

Films / 02

The work in motion.

Film / 111s

Norwegian Health: a connected growth system

Audio Captions

The case film connects market entry, product strategy, creative, media, commerce, CRO and measurement in one account of the work.

Cinematic electronic music and sound design accompany product, strategy, commerce and analytics scenes.

Transcript and visual description

Norwegian Health products appear in a pharmacy. The film introduces the German supplements market and explains why market entry began with the offer, product and journey rather than media alone. NAD+, Salmon and ArtroShield are shown as distinct routes. Strategy boards connect Meta, Google and programmatic activity with landing pages, checkout, email, analytics and feedback. Commerce and reporting scenes resolve into a connected growth system and a clear entry point.

01 / 03

Delivery / 03

How the work was organised.

Scope

Google and paid-social management / Budget and account structure / Continuous optimisation / Google, Meta, TikTok and Bing management / Amazon setup and advertising

  1. 01

    Repair the foundations

    Check conversion signals, account structure, feeds, audiences and landing routes before asking media to scale.

  2. 02

    Structure media around demand

    Give channels and campaigns clear commercial roles across prospecting, conversion and retention.

  3. 03

    Optimise on business outcomes

    Move spend and testing decisions using revenue, margin, orders and funnel quality rather than surface metrics alone.

Gallery / 04

The storefront entry point covered by the shared measurement model
The storefront entry point covered by the shared measurement model

01 / 03

Outcome / 05

What the system produced.

Media became part of one growth system rather than a collection of accounts. Budget decisions could be read alongside reconciled Shopify and subscription signals and the mobile conversion gap that shaped the next tests.

  • Mobile-majorityAudience pattern

    Mobile UX was identified as the priority journey without publishing the client’s traffic split.

    April 2026 diagnostic baseline
  • IdentifiedConversion gap

    A material desktop-to-mobile conversion gap was verified and prioritised for CRO.

    April 2026 diagnostic baseline
  • ReconciledShopify order view

    The clean Shopify order view was separated from other order types.

    April 2026
  • SeparatedSubscription reporting

    Appstle subscriptions were reported independently from the clean Shopify order view.

    April 2026

Delivered

  • Campaign and account architecture
  • Creative and landing-page testing plan
  • Commercial performance reporting
  • Google, Meta, TikTok and Bing management
  • Amazon setup and advertising
  • Cross-channel creative and landing-page testing

Evidence status

The operating findings were verified against the April diagnostic. Absolute traffic, conversion, order, subscription, spend and cost figures remain confidential. Health-claim compliance and media usage still require final publication approval.

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