Defined package
Reporting Dashboard Starter
Create a decision-led starter dashboard around agreed sources and definitions.
- Commercial model
- Starting-from scope
- Initial market
- DE
- Capacity
- Confirmed on request
Commercial confirmation pending
Problem solved / 01
The job this package is designed to do.
Performance data is fragmented across sources and reports without one useful view of agreed management questions.
Best fit
Useful when
- Teams with a bounded set of accessible and sufficiently stable sources
- Leaders who know which decisions the first dashboard must support
- Organisations ready to agree KPI ownership before requesting more visualisation
Commercial shape / 02
The scope before the commitment.
The commercial model, delivery conditions and variables remain visible before a package brief becomes an approved commitment.
- Commercial model
- Starting-from scope
- Delivery window
- The delivery window is confirmed with the approved source, refresh and permission scope.
- Review and revisions
- The dashboard review and revision allowance is defined with the approved scope.
Included / 03
What Propaganda delivers.
- 01 KPI definition
- 02 Supported-source mapping
- 03 Initial dashboard
- 04 Data-quality notes
- 05 Handover session
Client inputs / 04
What we need from your side.
- Named KPI and decision owners
- Access to the agreed sources
- Existing definitions, reporting examples and user requirements
Delivery start
When the clock begins.
The build starts when KPIs, users, source access and the supported dashboard environment are approved.
Boundaries / 06
What remains outside the core package.
Exclusions
- Data-warehouse engineering or complex source remediation
- Enterprise BI migration or unrestricted dashboard expansion
Dependencies
- Stable access to supported sources
- Agreed KPI definitions and accountable decision owners
Eligibility / 07
Where this package stops being the right shape.
- The starter is for a bounded source and user set; complex data engineering or enterprise BI becomes scoped work.
Relevant work / Proof
Work you can inspect.
Norwegian Health / Health and wellness
Tracking that exposes where mobile revenue is lost.
Norwegian Health needed trustworthy measurement across Shopify, subscriptions and advertising platforms, with enough detail to distinguish a media problem from a journey problem.
View case study
L&L Pharma / o’scense / Health and wellness
Consent, commerce events and launch QA in one measurement plan.
Two websites and a connected order operation required a measurement setup that could distinguish professional-site interest from consumer commerce while respecting consent.
View case study
Kivema LLC / Consumer goods
A scoreboard connecting spend, sessions, orders and cost.
With Shopify, Amazon and multiple advertising markets, Kivema needed one measurement view that made commercial movement visible without flattening important channel differences.
View case study
MenFit / Health and wellness
A conversion signal repaired across Shopware, GA4 and media.
MenFit could not optimise confidently while purchase events, Google goals and Meta signals disagreed or failed across the funnel.
View case studyPackage brief / 08
Carry the selected package into a relevant brief.
Your package and selected options stay attached to the enquiry so the team can confirm fit, scope, capacity and commercials without starting again.