Norwegian Health / Health and wellness
Tracking that exposes where mobile revenue is lost.
Norwegian Health needed trustworthy measurement across Shopify, subscriptions and advertising platforms, with enough detail to distinguish a media problem from a journey problem.
- Industry
- Health and wellness
- Market
- Germany
- Period
- 2025–2026
Analytics & tracking
Challenge / 01
What had to change.
The analytics work connected GA4, GTM and platform conversions, reconciled clean orders and subscriptions, and used the device split to identify where CRO would have the greatest value.
Website and interface views / 02
Explore the pages at full scale.
Swipe between high-resolution views. Select any screen to inspect it more closely.
01 / 03
Delivery / 03
How the work was organised.
Scope
Measurement design / GA4, GTM and platform tracking / Decision dashboards / GA4, GTM and advertising conversion setup / Shopify and Appstle reconciliation
- 01
Define meaningful signals
Agree the events, conversions and commercial definitions that should drive reporting and optimisation.
- 02
Implement and test
Connect browser, server and advertising-platform signals, then test the full journey for gaps and duplication.
- 03
Turn data into decisions
Build a reporting rhythm that shows what changed, why it matters and what the team should do next.
Outcome / 04
What the system produced.
The diagnosis made the commercial priority concrete: a mobile-majority audience showed a material conversion gap against desktop. That evidence became the basis for the mobile roadmap and test plan.
- Mobile-majorityAudience pattern
Mobile UX was identified as the priority journey without publishing the client’s traffic split.
April 2026 diagnostic baseline - IdentifiedConversion gap
A material desktop-to-mobile conversion gap was verified and prioritised for CRO.
April 2026 diagnostic baseline - ReconciledShopify order view
The clean Shopify order view was separated from other order types.
April 2026 - SeparatedSubscription reporting
Appstle subscriptions were reported independently from the clean Shopify order view.
April 2026
Delivered
- Event and conversion map
- Tracking implementation and QA
- Actionable analytics dashboard
- GA4, GTM and advertising conversion setup
- Shopify and Appstle reconciliation
- Mobile funnel and CRO dashboard
Evidence status
The operating findings were verified against the April diagnostic. Absolute traffic, conversion, order, subscription, spend and cost figures remain confidential. Health-claim compliance and media usage still require final publication approval.