Managed service
Ongoing performance creative
A recurring system for producing, testing and refreshing paid-social and digital advertising creative without losing the brand.
Service model
Ongoing retainerOnboarding window
Usually 10-15 working days before the first production cycleOutcome / 01
What this service is accountable for.
A dependable supply of distinctive advertising creative tied to explicit hypotheses, channel evidence and the commercial job each campaign must do.
Good fit
Useful when
- Paid-media performance is constrained by creative fatigue or repetitive assets
- Media and creative teams need one shared test plan and learning record
- You need regular static and motion output without reducing the brand to disposable variants
Onboarding / 01
What happens before delivery begins.
Usually 10-15 working days before the first production cycle
- 01
Review brand, product, audience, offer and historic creative performance
- 02
Map available source material, production constraints and approval requirements
- 03
Define creative territories, test hypotheses, formats and learning metrics
- 04
Agree the first production cycle, feedback route and asset-delivery specification
Monthly delivery / 02
What each creative cycle includes.
Volume is agreed after the source material and channel plan are known. Each asset belongs to a named idea or test.
- 01 Monthly creative performance review and hypothesis plan
- 02 Concepts, hooks, scripts and message variants
- 03 Agreed number of static, motion or edited vertical assets
- 04 Channel and placement adaptations
- 05 Organised delivery files and usage notes
- 06 Learning record that informs the next cycle
Management / 03
How we manage the creative programme.
Creative is planned as a portfolio of messages and formats. We coordinate with media owners, prevent uncontrolled variant production and keep brand and compliance review inside the schedule.
- Named creative lead and production calendar
- Monthly briefing and prioritisation session
- Defined feedback rounds and final approval owner
- Media-team handoff and post-launch learning review
Creative responsibilities / 04
Who owns what.
Propaganda Solutions
- Own concepts, copy, design, editing and agreed adaptations
- Translate performance evidence into the next set of creative hypotheses
- Maintain consistency, file organisation and placement specifications
Your team
- Provide products, raw footage, brand assets, claims and offer context
- Secure talent, employee and product permissions for supplied material
- Give consolidated feedback and final compliance approval on time
Reporting and ROI / 05
Evidence that leads to decisions.
Monthly creative learning review aligned with the media reporting cycleWe connect spend and conversion evidence to creative variables without claiming that one asset alone caused the result. Hook, hold, click and conversion signals are interpreted together.
- 01 Delivery and testing status by creative hypothesis
- 02 Spend, reach and outcome distribution across assets
- 03 Fatigue, message and format patterns
- 04 What to repeat, stop, refine or produce next
Working boundaries / 06
What must be in place and what is not included.
What we need from you
- Access to channel-level creative performance or the retained media team
- A dependable source of product, people or raw footage
- Approved brand and claim guidance
- One consolidated feedback route and agreed review times
Not included unless scoped
- Media buying and campaign management unless separately retained
- Shoots, creators, talent, locations and usage rights unless scoped
- Unlimited concepts, edits, formats or feedback rounds
- Legal and regulatory substantiation of client claims
Commitment
Recommended initial term: 3 months
Commitment
Recommended initial term: 3 months
Proposed rolling notice: 30 days after the initial termSeveral production and performance cycles are needed to create real learning. Final commitment and monthly output are confirmed after the source-material audit.
Related work / Proof
Work you can inspect.
Norwegian Health / Health and wellness
Distinct product stories inside one recognisable health brand.
ArtroShield, NAD+, salmon products and BioDigestin solve different problems, so Norwegian Health needed more than one generic supplement advert repeated across the range.
View case study
L&L Pharma / o’scense / Health and wellness
A clinical product foundation with a human consumer face.
o’scense needed launch creative that could express professional product development without looking cold, generic or disconnected from everyday family care.
View case study
Kivema LLC / Consumer goods
A product world built to travel from shelf to feed.
Kivema needed enough creative range to sell distinct products internationally without losing the precision and premium character of each proposition.
View case study
Mister Size / Health and wellness
A seven-size difference turned into a repeatable creative system.
Mister Size needed advertising that could talk about fit and confidence directly without becoming generic, overly clinical or visually repetitive.
View case study
MenFit / Health and wellness
Men’s wellness creative built for clarity, confidence and testing.
MenFit needed advertising that could discuss libido, routine and product value without embarrassment, empty bravado or a single visual route becoming exhausted.
View case study
Kipferl / Food and beverage
The first bite of Christmas, built as a full campaign system.
Kipferl needed a seasonal idea with enough emotional warmth and product appetite to work across gifting, individual treats and corporate hampers.
View case studyConnected routes
Broader capability and defined starting points.
Use the wider capability page for the complete discipline, or begin with one of the bounded packages below.
Performance marketing
Plan and run accountable acquisition across search, social, retail media and emerging channels without letting platforms dictate the strategy.
Performance Ad Creative Pack
Turn one performance brief into a structured batch of concepts and platform-ready variants.
Campaign Creative Sprint
Develop a campaign territory and the priority assets needed to test it in market.
Your brief / 01
Bring us the context. We will structure the next step.
You do not need to select the right combination yourself. A senior team member will review the need and confirm the most useful way to begin.