Norwegian Health / Health and wellness
Distinct product stories inside one recognisable health brand.
ArtroShield, NAD+, salmon products and BioDigestin solve different problems, so Norwegian Health needed more than one generic supplement advert repeated across the range.
- Industry
- Health and wellness
- Market
- Germany
- Period
- 2025–2026
Creative advertising
Challenge / 01
What had to change.
The creative brief was to build static and motion routes around each product’s use context, offer and proof while keeping a recognisable visual system across channels.
Films / 02
The work in motion.
01 / 03
Delivery / 03
How the work was organised.
Scope
Campaign concept / Static and motion design / Channel adaptation / Product-specific campaign routes / Static and motion advertising
- 01
Find the campaign idea
Turn the product, audience tension and commercial objective into distinct creative routes.
- 02
Build the asset system
Produce motion and static work with enough range to communicate, test and refresh.
- 03
Adapt and learn
Carry the strongest idea through formats and placements, then use response data to guide the next iteration.
Gallery / 04
The work, close enough to inspect.
01 / 04
Outcome / 05
What the system produced.
The resulting creative library gives Google, Meta, TikTok and other placements product-specific stories with enough variation for prospecting, retargeting and offer testing.
- Mobile-majorityAudience pattern
Mobile UX was identified as the priority journey without publishing the client’s traffic split.
April 2026 diagnostic baseline - IdentifiedConversion gap
A material desktop-to-mobile conversion gap was verified and prioritised for CRO.
April 2026 diagnostic baseline - ReconciledShopify order view
The clean Shopify order view was separated from other order types.
April 2026 - SeparatedSubscription reporting
Appstle subscriptions were reported independently from the clean Shopify order view.
April 2026
Delivered
- Creative routes
- Campaign films and static ads
- Placement-ready asset system
- Product-specific campaign routes
- Static and motion advertising
- Offer and placement variations
Evidence status
The metrics describe the connected programme and are not attributed to Creative advertising alone. The operating findings were verified against the April diagnostic. Absolute traffic, conversion, order, subscription, spend and cost figures remain confidential. Health-claim compliance and media usage still require...