Mister Size / Health and wellness
A funnel view from social click to commerce outcome.
Traffic could end in WooCommerce or at retail partners, so Mister Size needed measurement that distinguished campaign response from the parts of the purchase journey it could verify directly.
- Industry
- Health and wellness
- Market
- Germany
- Period
- 2026
Analytics & tracking
Challenge / 01
What had to change.
The analytics work connected Meta, landing-page behaviour and available commerce signals, while keeping unresolved marketplace attribution out of published performance claims.
Website and interface views / 02
Explore the pages at full scale.
Swipe between high-resolution views. Select any screen to inspect it more closely.
01 / 03
Delivery / 03
How the work was organised.
Scope
Measurement design / GA4, GTM and platform tracking / Decision dashboards / Meta and landing-page measurement / Commerce funnel dashboard
- 01
Define meaningful signals
Agree the events, conversions and commercial definitions that should drive reporting and optimisation.
- 02
Implement and test
Connect browser, server and advertising-platform signals, then test the full journey for gaps and duplication.
- 03
Turn data into decisions
Build a reporting rhythm that shows what changed, why it matters and what the team should do next.
Outcome / 04
What the system produced.
The resulting dashboard and testing framework made verified movement visible: clicks, reach, CTR and CPC could guide creative and landing decisions without overstating Amazon sales attribution.
- +200%Link clicks
Relative increase in link clicks after the creative refresh.
Snapshot on 8 July 2026 - +45%Reach
Reported reach increase at stable campaign spend.
Snapshot on 8 July 2026 - +40%Impressions
Reported relative increase in campaign impressions.
Snapshot on 8 July 2026 - +96%Click-through rate
Approximate relative increase in reported click-through rate after the creative refresh.
Snapshot on 8 July 2026
Delivered
- Event and conversion map
- Tracking implementation and QA
- Actionable analytics dashboard
- Meta and landing-page measurement
- Commerce funnel dashboard
- Attribution and evidence controls
Evidence status
Verified against the 8 July 2026 campaign review. Only relative percentage movement is published; absolute campaign, cost and sales figures remain confidential.