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High-resolution selection of Copywriting work for Mister Size
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Mister Size / Health and wellness

Direct product language without the awkwardness.

Mister Size operates in a category where vague euphemisms reduce clarity but careless jokes can damage trust. The copy had to be direct, useful and confident.

Industry
Health and wellness
Market
Germany
Period
2026

Copywriting

Challenge / 01

What had to change.

The writing system built a hierarchy around fit, seven sizes and the next action, with campaign hooks adapted for product pages, social content and paid advertising.

Films / 02

The work in motion.

Film / 12s

The shot that gets held

Audio Captions

A short visual pun moves from a missed save to a pack presented as the dependable alternative.

Tense stadium music follows a football into a goal before a product pack rises under a spotlight.

Transcript and visual description

A football travels into an empty goal under the German line “The shot was not held.” The net clears, a product pack rises under a stadium spotlight and the copy answers, “Ours is. Always.” Seven coloured size markers and a choose-your-size prompt close the film. Tense stadium music plays throughout.

01 / 03

Delivery / 03

How the work was organised.

Scope

Message hierarchy / Campaign and product copy / Channel-specific adaptation / Seven-size proposition and proof / Landing-page and product copy

  1. 01

    Set the message order

    Decide what the audience needs to understand, believe and do before polishing individual lines.

  2. 02

    Write for the decision

    Translate product detail and brand character into clear, useful language for each point in the journey.

  3. 03

    Apply and refine

    Adapt the message across page, ad and social formats while keeping the central proposition intact.

Gallery / 04

Mister Size pack under a spotlight in The Shot That Gets Held film

01 / 03

Outcome / 05

What the system produced.

The brand can now speak plainly about the product while retaining warmth and control. Copy-led routes helped increase measured click-through rate by approximately 96%.

  • +200%Link clicks

    Relative increase in link clicks after the creative refresh.

    Snapshot on 8 July 2026
  • +45%Reach

    Reported reach increase at stable campaign spend.

    Snapshot on 8 July 2026
  • +40%Impressions

    Reported relative increase in campaign impressions.

    Snapshot on 8 July 2026
  • +96%Click-through rate

    Approximate relative increase in reported click-through rate after the creative refresh.

    Snapshot on 8 July 2026

Delivered

  • Core proposition and proof points
  • Website and landing-page copy
  • Advertising copy variants
  • Seven-size proposition and proof
  • Landing-page and product copy
  • Paid and organic social variants

Evidence status

The metrics describe the connected programme and are not attributed to Copywriting alone. Verified against the 8 July 2026 campaign review. Only relative percentage movement is published; absolute campaign, cost and sales figures remain confidential.

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