Norwegian Health / Health and wellness
A mobile-first health journey built from the evidence.
With 83.5% of traffic arriving on mobile and desktop converting three times better, Norwegian Health’s biggest experience problem was visible in the device split.
- Industry
- Health and wellness
- Market
- Germany
- Period
- 2025–2026
UI/UX & CRO
Challenge / 01
What had to change.
The UX work had to clarify product differences, evidence, subscription value and purchase actions on a small screen without turning regulated health content into an unreadable wall of copy.
Website and interface views / 02
Explore the pages at full scale.
Swipe between high-resolution views. Select any screen to inspect it more closely.
01 / 03
Delivery / 03
How the work was organised.
Scope
Experience audit / Interface and journey design / Conversion optimisation / Mobile conversion diagnosis / Responsive product-detail system
- 01
Find the friction
Use behavioural evidence, device context and the live journey to identify where understanding or momentum breaks down.
- 02
Redesign the decision path
Clarify hierarchy, reassurance, product comparison and calls to action around the user’s next decision.
- 03
Validate across devices
Review the proposed experience on the screens and routes that carry the greatest commercial weight.
Outcome / 04
What the system produced.
The redesign created reusable mobile patterns for ArtroShield, NAD+ and Omega, while the CRO roadmap tied each interface change to a measurable hypothesis.
- Mobile-majorityAudience pattern
Mobile UX was identified as the priority journey without publishing the client’s traffic split.
April 2026 diagnostic baseline - IdentifiedConversion gap
A material desktop-to-mobile conversion gap was verified and prioritised for CRO.
April 2026 diagnostic baseline - ReconciledShopify order view
The clean Shopify order view was separated from other order types.
April 2026 - SeparatedSubscription reporting
Appstle subscriptions were reported independently from the clean Shopify order view.
April 2026
Delivered
- Responsive journey designs
- Interaction and hierarchy recommendations
- Prioritised CRO changes
- Mobile conversion diagnosis
- Responsive product-detail system
- Evidence-led CRO roadmap
Evidence status
The metrics describe the connected programme and are not attributed to UI/UX & CRO alone. The operating findings were verified against the April diagnostic. Absolute traffic, conversion, order, subscription, spend and cost figures remain confidential. Health-claim compliance and media usage still require final...