Norwegian Health / Health and wellness
Health content designed for the feed, not pasted into it.
Norwegian Health needed a steady supply of useful social content across products, offers and audience needs, with formats that could support both paid distribution and ongoing brand presence.
- Industry
- Health and wellness
- Market
- Germany
- Period
- 2025–2026
Social media
Challenge / 01
What had to change.
The task was to turn product education, routine and proof into short static and motion stories that remain recognisable while giving each product enough room to be understood.
Films / 02
The work in motion.
01 / 03
Delivery / 03
How the work was organised.
Scope
Content planning / Channel-native production / Publishing and learning rhythm / Social content routes by product / Short-form static and motion content
- 01
Plan the rhythm
Organise products, audience needs, trading moments and recurring formats into a useful content calendar.
- 02
Produce for the channel
Create recognisable content that works in-feed rather than simply resizing campaign artwork.
- 03
Learn from publishing
Use response and trading context to sharpen the next cycle of topics, formats and creative.
Gallery / 04
The work, close enough to inspect.
01 / 03
Outcome / 05
What the system produced.
The content system created repeatable routes for education, lifestyle, offer and product demonstration, giving the team a broader bank of channel-native material.
- Mobile-majorityAudience pattern
Mobile UX was identified as the priority journey without publishing the client’s traffic split.
April 2026 diagnostic baseline - IdentifiedConversion gap
A material desktop-to-mobile conversion gap was verified and prioritised for CRO.
April 2026 diagnostic baseline - ReconciledShopify order view
The clean Shopify order view was separated from other order types.
April 2026 - SeparatedSubscription reporting
Appstle subscriptions were reported independently from the clean Shopify order view.
April 2026
Delivered
- Social content calendar
- Static and motion content
- Channel and format recommendations
- Social content routes by product
- Short-form static and motion content
- Paid-social and brand-content adaptations
Evidence status
The metrics describe the connected programme and are not attributed to Social media alone. The operating findings were verified against the April diagnostic. Absolute traffic, conversion, order, subscription, spend and cost figures remain confidential. Health-claim compliance and media usage still require final...