Managed service
Social media management
An ongoing social programme covering channel strategy, content planning, production, publishing and useful performance learning.
Service model
Ongoing retainerOnboarding window
Usually 15-20 working days before the first complete publishing cycleOutcome / 01
What this service is accountable for.
A recognisable and maintainable social presence with a clear role for each channel, a realistic content rhythm and decisions connected to audience and business value.
Good fit
Useful when
- Your channels are active but inconsistent, reactive or disconnected from commercial priorities
- Your team needs one accountable content calendar and production rhythm
- Organic social, paid creative and campaign moments need to work together without becoming identical
Onboarding / 01
What happens before delivery begins.
Usually 15-20 working days before the first complete publishing cycle
- 01
Audit channels, audiences, content, workflows and existing performance
- 02
Clarify channel roles, content pillars, voice and approval boundaries
- 03
Build the first calendar, production plan and reusable format system
- 04
Agree publishing access, community rules, escalation and reporting definitions
Monthly delivery / 02
What the monthly service includes.
The final volume is agreed by channel and production method. Every item has a purpose in the wider content plan.
- 01 Monthly content calendar and channel priorities
- 02 Copywriting, design and editing for the agreed number of posts
- 03 Publishing and scheduling across agreed channels
- 04 Light-touch community monitoring within defined hours and escalation rules
- 05 Coordination with campaigns, launches and paid-media creative
- 06 Monthly content and channel performance review
Management / 03
How we run the channels.
A named lead owns the calendar, briefs, approvals and publishing rhythm. Channel choices follow audience behaviour and available production capacity rather than a requirement to post everywhere.
- Monthly planning and approval cycle
- Shared production calendar with named owners and deadlines
- Publishing QA and issue escalation
- Quarterly review of channel roles, formats and content pillars
Creative responsibilities / 04
Who owns what.
Propaganda Solutions
- Plan content pillars, write copy and produce the agreed static or edited content
- Adapt campaign and product material for the channel rather than simply resizing it
- Maintain templates and make recommendations for shoots or creator content
Your team
- Provide product access, source material, experts and timely factual input
- Approve the calendar and regulated or sensitive posts to schedule
- Own customer-service responses unless community support is explicitly scoped
Reporting and ROI / 05
Evidence that leads to decisions.
Monthly content report and decision reviewOrganic social is assessed against its agreed role: reach and attention, qualified site behaviour, assisted demand, community value or content learning. We do not label engagement alone as ROI.
- 01 Publishing delivery against the approved calendar
- 02 Reach, watch, save, share and qualified click patterns
- 03 Content themes and formats that created useful response
- 04 Commercial or assisted outcomes where tracking supports them
Working boundaries / 06
What must be in place and what is not included.
What we need from you
- Administrative access to the agreed social channels and scheduling tools
- A named approver with agreed response times
- Reliable access to products, people, events and source material
- Clear customer-service, legal and crisis-escalation owners
Not included unless scoped
- Paid-media spend and paid campaign management
- Full customer-service or 24/7 community management unless scoped
- Influencer fees, creator contracts, shoots and usage rights unless scoped
- Crisis communications, PR and legal approval
Commitment
Recommended initial term: 3 months
Commitment
Recommended initial term: 3 months
Proposed rolling notice: 30 days after the initial termThe first term establishes the operating rhythm and provides enough publishing cycles to refine the format mix. Final terms follow the approved channel and production scope.
Related work / Proof
Work you can inspect.
Norwegian Health / Health and wellness
Health content designed for the feed, not pasted into it.
Norwegian Health needed a steady supply of useful social content across products, offers and audience needs, with formats that could support both paid distribution and ongoing brand presence.
View case study
Kivema LLC / Consumer goods
One content rhythm across products and markets.
Kivema needed a social calendar that could support several product lines, international campaigns and commercial moments without becoming a stream of unrelated posts.
View case study
Mister Size / Health and wellness
A social calendar built around confidence, fit and real occasions.
Mister Size needed organic social to do more than repeat offers. The channel had to educate, normalise the category and give the brand a recognisable ongoing voice.
View case study
Kipferl / Food and beverage
Organic social organised around the trading calendar.
Kipferl needed organic content to connect everyday product desire with Christmas, Mother’s Day, Black Friday and other commercial moments rather than posting in isolation from the shop.
View case studyConnected routes
Broader capability and defined starting points.
Use the wider capability page for the complete discipline, or begin with one of the bounded packages below.
Social media and community
Turn social channels into a coherent publishing, creative and community system rather than a stream of disconnected posts.
Performance Ad Creative Pack
Turn one performance brief into a structured batch of concepts and platform-ready variants.
Campaign Creative Sprint
Develop a campaign territory and the priority assets needed to test it in market.
Your brief / 01
Bring us the context. We will structure the next step.
You do not need to select the right combination yourself. A senior team member will review the need and confirm the most useful way to begin.