Managed service
TikTok Ads management
TikTok campaign management built around native creative, reliable events and a testing cadence the budget can support.
Service model
Ongoing retainerOnboarding window
Usually 10-15 working days once access, tracking and source content are availableOutcome / 01
What this service is accountable for.
A TikTok programme that tests the channel honestly, supplies native-enough creative and makes scale conditional on evidence rather than momentum alone.
Good fit
Useful when
- You have a visually demonstrable product or proposition and a credible TikTok audience
- You need to establish whether TikTok can acquire customers or leads efficiently
- The channel is live but creative, tracking or campaign control is too inconsistent to learn
Onboarding / 01
What happens before delivery begins.
Usually 10-15 working days once access, tracking and source content are available
- 01
Confirm audience, offer, commercial target and an appropriate test budget
- 02
Audit TikTok Ads Manager, pixel, Events API, consent and landing flow
- 03
Review available creator, product and brand footage for channel fit
- 04
Agree campaign structure, creative angles, production cadence and stop or scale rules
Monthly delivery / 02
What the monthly management includes.
TikTok needs enough creative variation to learn, but volume is planned against the budget and production reality.
- 01 Campaign, audience, bid and budget management
- 02 Creative angle, hook and format test plan
- 03 Performance review by creative, placement and landing route
- 04 Pixel, event and attribution-quality monitoring
- 05 Briefs and adaptations within the agreed creative scope
- 06 Monthly channel decision: stop, refine, maintain or scale
Management / 03
How we manage TikTok campaigns.
We start with an explicit test thesis, keep campaign structure proportionate to the available signal and avoid treating short-term platform engagement as proof of commercial value.
- Named channel lead and weekly pacing review
- Clear test budgets and stop or scale thresholds
- Creative-level learning log
- Coordination between media, production, landing-page and tracking work
Creative responsibilities / 04
Who owns what.
Propaganda Solutions
- Define hooks, angles, formats and briefs from audience and performance evidence
- Edit or adapt supplied footage when included in scope
- Coordinate creator or original production only when separately approved
Your team
- Provide products, raw footage, experts or creator access required by the plan
- Approve claims and channel-native creative quickly
- Maintain accurate offers, stock and landing pages
Reporting and ROI / 05
Evidence that leads to decisions.
Monthly report and decision call, with live visibility where data quality permitsWe judge TikTok against agreed conversions and customer economics, compare platform and site-side evidence, and show where low signal or attribution limits confidence.
- 01 Spend and qualified outcomes against the test plan
- 02 CPA or ROAS with attribution view stated
- 03 Hook, hold, click and conversion patterns by creative
- 04 Decision thresholds and the next production priorities
Working boundaries / 06
What must be in place and what is not included.
What we need from you
- TikTok Ads Manager and website tracking access
- A test budget large enough to produce useful signal
- A repeatable source of relevant vertical video or an approved production budget
- Fast product, claim and creative approvals
Not included unless scoped
- Media spend, creator fees and usage rights
- Original shoots or creator sourcing unless scoped
- Website, checkout or tracking remediation beyond the agreed setup
- Guaranteed scale, virality or platform-specific performance
Commitment
Recommended initial test term: 3 months
Commitment
Recommended initial test term: 3 months
Continuation and notice confirmed after the test phaseTikTok should earn an ongoing role. The initial term allows for setup and several creative cycles; the continuation decision follows the evidence.
Related work / Proof
Work you can inspect.
Norwegian Health / Health and wellness
Google, Meta, TikTok, Bing and Amazon managed end to end.
Norwegian Health’s growth programme spans search, social, marketplaces and a subscription-enabled Shopify store, so no single advertising channel could be optimised in isolation.
View case study
Kivema LLC / Consumer goods
International media managed as one trading system.
Kivema’s Google, Meta and Amazon activity spans Germany, the United States and Israel, with different demand patterns and product economics in each market.
View case study
Mister Size / Health and wellness
Meta growth connected to better landing routes and more creative range.
Mister Size needed Meta campaigns to scale attention without sending every click into the same generic destination or exhausting a narrow set of adverts.
View case studyConnected routes
Broader capability and defined starting points.
Use the wider capability page for the complete discipline, or begin with one of the bounded packages below.
Performance marketing
Plan and run accountable acquisition across search, social, retail media and emerging channels without letting platforms dictate the strategy.
Paid Media Account Audit
Review account structure, investment logic, tracking, creative inputs and decision cadence.
Performance Ad Creative Pack
Turn one performance brief into a structured batch of concepts and platform-ready variants.
Standard Conversion Tracking Setup
Define and implement a bounded conversion-tracking foundation for agreed priority actions.
Your brief / 01
Bring us the context. We will structure the next step.
You do not need to select the right combination yourself. A senior team member will review the need and confirm the most useful way to begin.