Managed service
Meta Ads management
Ongoing Meta campaign management connecting audiences, creative testing, landing experience and measurement to profitable growth.
Service model
Ongoing retainerOnboarding window
Usually 10-15 working days after business and asset access is completeOutcome / 01
What this service is accountable for.
A Meta acquisition system with disciplined budgets, a sustainable creative testing rhythm and measurement that reaches beyond platform-reported results.
Good fit
Useful when
- Meta is an important acquisition channel but performance changes without a clear explanation
- Creative fatigue or weak testing limits the account
- You need campaign, catalogue, tracking and landing-page decisions managed as one system
Onboarding / 01
What happens before delivery begins.
Usually 10-15 working days after business and asset access is complete
- 01
Confirm the commercial target, customer economics, offers and priority audiences
- 02
Audit Business Manager, ad account, pixel, Conversions API, catalogue and consent setup
- 03
Review historic creative, placements, landing routes and account structure
- 04
Agree budgets, naming, approval rules and the first creative testing plan
Monthly delivery / 02
What the monthly management includes.
Meta management combines account control with a deliberate supply of creative hypotheses and landing-page learning.
- 01 Campaign, ad-set, audience and budget management
- 02 Prospecting, retargeting and catalogue activity where appropriate
- 03 Creative testing matrix and fatigue monitoring
- 04 Copy and format adaptation within the agreed production scope
- 05 Pixel, event and attribution-quality checks
- 06 Monthly performance narrative, decisions and next-test plan
Management / 03
How we manage Meta campaigns.
We separate prospecting, retention and test activity where the data supports it, control changes against commercial targets and treat creative and landing-page quality as part of media performance.
- Named account lead with agreed approval and escalation rules
- Weekly spend, delivery, frequency and anomaly review
- Change log for material budget, structure and optimisation decisions
- Coordination with creative, web and analytics owners
Creative responsibilities / 04
Who owns what.
Propaganda Solutions
- Turn campaign evidence into clear creative hypotheses and briefs
- Write ad copy and adapt approved assets within the retained scope
- Produce recurring static and motion creative when included as a connected service
Your team
- Provide product access, raw content, approved claims and current brand assets
- Maintain prompt feedback and legal or compliance approval
- Confirm offers, stock, pricing and landing-page availability before activation
Reporting and ROI / 05
Evidence that leads to decisions.
Live dashboard where useful, monthly report and decision callPlatform attribution is compared with GA4, commerce or CRM outcomes where available. We show the chosen attribution view, data gaps and the difference between platform ROAS and broader business return.
- 01 Spend, revenue or qualified leads against plan
- 02 CPA, ROAS, conversion rate, frequency and creative fatigue
- 03 Audience, placement, format and landing-page drivers
- 04 Creative test results and the next production priorities
Working boundaries / 06
What must be in place and what is not included.
What we need from you
- Business Manager, ad account, pixel, catalogue and website access
- A valid payment method and media budget paid directly to Meta
- Reliable product, pricing, stock and promotion information
- A named approver and an agreed route for new creative and landing-page changes
Not included unless scoped
- Media spend and Meta platform charges
- Creator fees, shoots and high-volume production unless scoped
- Website development, catalogue remediation or CRM work unless scoped
- Legal or regulatory approval of claims, promotions and audience use
Commitment
Recommended initial term: 3 months
Commitment
Recommended initial term: 3 months
Proposed rolling notice: 30 days after the initial termThe first term covers setup, creative and audience learning, and enough trading time to judge a direction responsibly. Final terms are confirmed in the proposal.
Related work / Proof
Work you can inspect.
Norwegian Health / Health and wellness
Google, Meta, TikTok, Bing and Amazon managed end to end.
Norwegian Health’s growth programme spans search, social, marketplaces and a subscription-enabled Shopify store, so no single advertising channel could be optimised in isolation.
View case study
Kivema LLC / Consumer goods
International media managed as one trading system.
Kivema’s Google, Meta and Amazon activity spans Germany, the United States and Israel, with different demand patterns and product economics in each market.
View case study
Mister Size / Health and wellness
Meta growth connected to better landing routes and more creative range.
Mister Size needed Meta campaigns to scale attention without sending every click into the same generic destination or exhausting a narrow set of adverts.
View case study
MenFit / Health and wellness
Google and Meta rebuilt around a conversion that actually works.
MenFit’s media accounts were optimising against unreliable signals: Google was using a dead purchase goal while Meta and Shopware were not sharing a dependable end-to-end view.
View case studyConnected routes
Broader capability and defined starting points.
Use the wider capability page for the complete discipline, or begin with one of the bounded packages below.
Performance marketing
Plan and run accountable acquisition across search, social, retail media and emerging channels without letting platforms dictate the strategy.
Paid Media Account Audit
Review account structure, investment logic, tracking, creative inputs and decision cadence.
Meta Ads Campaign Launch + 30-Day Optimisation
Plan, build and launch a defined Meta Ads campaign, then improve it through its first 30 days.
Performance Ad Creative Pack
Turn one performance brief into a structured batch of concepts and platform-ready variants.
Standard Conversion Tracking Setup
Define and implement a bounded conversion-tracking foundation for agreed priority actions.
Your brief / 01
Bring us the context. We will structure the next step.
You do not need to select the right combination yourself. A senior team member will review the need and confirm the most useful way to begin.