Managed service
Google Ads management
Ongoing Google Ads planning, account management and optimisation tied to qualified demand, revenue and commercial return.
Service model
Ongoing retainerOnboarding window
Usually 10-15 working days after access and inputs are completeOutcome / 01
What this service is accountable for.
A controlled Google Ads programme with clear campaign roles, dependable conversion evidence and a visible link between spend, demand and commercial return.
Good fit
Useful when
- You already invest in Google Ads but cannot explain what is driving the result
- You need to launch or rebuild Search, Shopping or Performance Max with dependable tracking
- You operate across several products, locations or markets and need senior account control
Onboarding / 01
What happens before delivery begins.
Usually 10-15 working days after access and inputs are complete
- 01
Confirm commercial targets, margins, priority products and lead definitions
- 02
Audit Google Ads, Merchant Center, GA4, GTM, consent and conversion actions
- 03
Agree campaign structure, budget controls, landing routes and the first test plan
- 04
Document the baseline, known tracking gaps and the decisions required before launch
Monthly delivery / 02
What the monthly management includes.
The exact campaign mix follows the account and opportunity. The management rhythm stays explicit.
- 01 Budget pacing, bid and campaign-structure management
- 02 Search-term, audience, placement and product-feed review
- 03 Ad copy, asset and extension updates within the agreed production scope
- 04 Negative keyword, brand-safety and traffic-quality controls
- 05 Landing-page and conversion-path recommendations
- 06 Documented testing plan and monthly decision report
Management / 03
How we manage the account.
Search, Shopping, Performance Max, YouTube and Display are given distinct jobs. We make changes against an agreed objective and keep a decision record rather than chasing platform recommendations automatically.
- Named senior account lead and clear approval thresholds
- Weekly pacing and anomaly review
- Campaign changes recorded with their reason and expected effect
- Direct escalation for tracking, policy, billing or material performance issues
Creative responsibilities / 04
Who owns what.
Propaganda Solutions
- Write and maintain search ads, extensions and agreed text assets
- Brief image or video requirements from observed campaign needs
- Produce additional static or motion assets only when included in the agreed scope
Your team
- Provide approved claims, offers, brand assets and product information
- Approve regulated or commercially sensitive advertising promptly
- Supply usable landing pages or commission landing-page work separately
Reporting and ROI / 05
Evidence that leads to decisions.
Live dashboard where appropriate, monthly written report and decision callWe agree the primary business outcome before optimisation. ROAS, CPA, revenue, qualified leads and blended return are interpreted with margin, attribution limits and the quality of the conversion data visible.
- 01 Spend, revenue or qualified conversion volume against plan
- 02 CPA, ROAS and conversion rate with agreed definitions
- 03 Budget, query, product and campaign drivers
- 04 Tests completed, lessons and next actions
Working boundaries / 06
What must be in place and what is not included.
What we need from you
- Direct access to Google Ads, GA4, GTM, Merchant Center and relevant website systems
- A valid payment method and media budget paid directly to Google
- A named decision-maker and prompt access to product, sales or compliance context
- Working landing pages and a route to implement agreed tracking or CRO changes
Not included unless scoped
- Media spend, tax and platform charges
- Major feed repair, website development or landing-page builds unless scoped
- Original photography, film production or high-volume design unless scoped
- Legal, medical, financial or regulatory approval of advertising claims
Commitment
Recommended initial term: 3 months
Commitment
Recommended initial term: 3 months
Proposed rolling notice: 30 days after the initial termThe initial period gives the account enough time for a clean setup, meaningful learning and at least one complete review cycle. Final terms are confirmed in the proposal.
Related work / Proof
Work you can inspect.
Norwegian Health / Health and wellness
Google, Meta, TikTok, Bing and Amazon managed end to end.
Norwegian Health’s growth programme spans search, social, marketplaces and a subscription-enabled Shopify store, so no single advertising channel could be optimised in isolation.
View case study
Kivema LLC / Consumer goods
International media managed as one trading system.
Kivema’s Google, Meta and Amazon activity spans Germany, the United States and Israel, with different demand patterns and product economics in each market.
View case study
MenFit / Health and wellness
Google and Meta rebuilt around a conversion that actually works.
MenFit’s media accounts were optimising against unreliable signals: Google was using a dead purchase goal while Meta and Shopware were not sharing a dependable end-to-end view.
View case study
Kipferl / Food and beverage
Google and Meta managed against one seasonal trading picture.
Kipferl’s media needed to balance product sales, gifting and restaurant awareness without allowing spend with different objectives to blur the commercial result.
View case studyConnected routes
Broader capability and defined starting points.
Use the wider capability page for the complete discipline, or begin with one of the bounded packages below.
Performance marketing
Plan and run accountable acquisition across search, social, retail media and emerging channels without letting platforms dictate the strategy.
Paid Media Account Audit
Review account structure, investment logic, tracking, creative inputs and decision cadence.
Google Ads Campaign Launch + 30-Day Optimisation
Plan, build and launch a defined Google Ads campaign, then improve it through its first 30 days.
Performance Ad Creative Pack
Turn one performance brief into a structured batch of concepts and platform-ready variants.
Standard Conversion Tracking Setup
Define and implement a bounded conversion-tracking foundation for agreed priority actions.
Your brief / 01
Bring us the context. We will structure the next step.
You do not need to select the right combination yourself. A senior team member will review the need and confirm the most useful way to begin.